When you Google the phrase business blogging tips you are presented with a plethora of posts offering advice for business bloggers. Having looked through them for research purposes, most of them are really useful. But unfortunately, most of them also take quite a bit of time and effort to implement.
In this day and age, however, it is important for people to see quick wins. This is why I have chosen a very special selection of my business blogging tips. These are the ones that are the quickest and easiest to implement. Here we go:
1. Include a call to action (CTA) in every blog post (but only one) – what do you want people to do next.
Mix it up a little bit. There are probably 5 or 10 different things you’d want them to do, just don’t overwhelm your readers by asking them to do all them at once. Pick one call to action for each blog post. And make sure it stands out. Either use formatting or create an image with the CTA included, be creative.
2. Use numbers in your headlines for more click-throughs
Numbers are a great way to imply useful content to the reader. Of course, you’ll have to deliver on that. But giving someone 5 tips, 3 ways to do some or 7 mistakes to avoid can really boost your readership. On average, only 1 in 5 people will read on after reading the headline – this is one way to improve your average.
3. Make sure you stay over 300 words with every blog post so that Google ranks every one of your posts
If most of your blog posts are under 300 words, Google might consider your posts “thin content” and not rank them as pages. To avoid this, stay above the magic 300-word mark with every post.
4. Add “Alt text” to all your images (the text you see when the image doesn’t load)
Having an “alt text tag” on your pictures does 2 things. It makes your images “visible” to visually impaired readers, as their devices will simply read out the text to them. It also makes your images more searchable. And if you use your keyword or keyword phrase within that bit of text, you are even doing something good for your SEO (search engine optimisation).
How do you do it? In WordPress, you can enter the Alt text when you upload the image, just look for the right field. For pictures that are already uploaded, go to your media section and click on the required image. Then simply add the Alt text in the relevant field (named Alt text).
5. Pick 1 category per blog post
Categories are like the broad topic you are talking about, that is usually just one per blog posts. Categories are searchable and help your blog posts stay organised. Having lots of blog posts in the “uncategorised” category really helps no-one; it gets assigned automatically if you don’t assign a category yourself.
6. Choose around 5 tags per blog post
Tags are like highlighted keywords. They are also searchable and help your blog stay organised.
7. To insert a video into a WordPress blog post simply paste the YouTube URL into the page or post.
Multimedia (such as videos) makes your readers stay on your site for longer.
8. Use short sentences and short paragraphs – good for SEO (Search Engine Optimisation)
The easier an article is to read, the better. It improves the user experience on your site which is a big part of SEO nowadays.
9. Allow for scan reading by inserting subheadings – also good for SEO
Many people scan read to see if an article is worth spending any time on. Subdividing your blog post with subheadings helps this process and a well-crafted subheading will draw scan-readers in to stay on and read in more detail.
10. Link to previously written posts (if relevant) – again, good for SEO
Internal links help your content to tie together. It can keep your readers for longer, as they want to check out the related article for more details on the subject.
11. Link to other pages on your website (if relevant) – you’ve guessed it, also good for SEO
If you mention one of your products in your article, why not link to the relevant product page. You can even combine it with a call to action. Same reasons as before, tying content together and longer reading times. And yes, very good for SEO.
12. Repost your older articles on Social Media to breathe new life (and new visitors) into them.
Just because you posted an article a couple of months ago (or longer) doesn’t necessarily mean it’s out of date. Make sure you give your older articles air-time on social media. You spent all this time crafting your content, you might as well invite some more readers to it.
Over to you
None of these business blogging tips are difficult to implement. They don’t require you to sit down and think about strategy or do extensive keyword research. These are pretty much plug-and-play. Try them out now!
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