When you’re sitting down to write your content, you want to make the best use of your time. You don’t want to spend your valuable time crafting something that will never get read. You want to engage your readers, and ideally, you also want people to follow the call the action you’ve added. All this only happens if your blog posts actually get read. So what types of blog posts attract the most readers?
1. List Posts
These types of blog posts often go hand in hand with titles that include numbers. You offer something very specific to your readers which people appreciate. This post is a list post – I’m offering 5 types of attractive blog posts. List posts can be a compilation of tips, tools or useful links, whatever is suitable for your topic.
The important thing is that you deliver what you promise. It’s generally a good idea to create your heading after you’ve finished writing your post, but even more so with list posts. You don’t want to restrict yourself with having to come up with a certain number of items. Write your post, then count and add that number. If it’s small and uneven – even better, but don’t worry too much about that. Concentrate on providing usefulness, that will always win.
2. How To Posts
Another popular type of post is the kind that shows people how to do or achieve a certain thing. This can be in form of a tutorial, a step-by-step instruction but also a story. Using the phrase “how to” in the headline will also gives your post a boost as it’s one of the most searched phrase in Google.
Make sure you keep things simple and straightforward. Don’t include too much unnecessary detail. Make it easy for your audience to get a quick win by following your instructions. This is more likely to make them come back for more and that equals more traffic for you.
3. Video Posts
Videos are becoming increasingly popular. Watching a quick video about something is so much easier than reading about it. It’s no coincidence that YouTube is the second largest search engine with more searches per month than Bing and Yahoo combined. Wow!
Bearing this in mind, add video to your blog posts. Don’t make your blog posts pure video though. At least add a transcript below the video. There are two main reasons for that. 1) People who come to your website to read your blog might really want to read rather than watch. And 2) search engine optimisation still works through text (video will give you bonus points). So, make sure your content is there in words as well as in pictures and videos.
How does it work? Simply upload your videos to YouTube, which gives you a presence on another platform. Then use the embed code to add your video to your blog post. If you use WordPress, it’s even easier. You can simply add the link to your YouTube video into the text and after a couple of seconds a video player is inserted. Almost like magic. 😉
4. Podcast Show Notes
Do you have a podcast? Add the show notes as a blog post. It can give you extra blog content. For some podcasters that’s all the blogging they do. As with videos, you can post a transcript but with show notes you want to provide some extra information.
You can add links, downloadables such as cheat sheets or checklists, any resources mentioned in the podcast, and any further useful information. These types of blog posts will do very well in attracting your listeners to your website.
5. Blog Series
If you have too much content for one blog post you can split it up into a series. Make sure each part can stand alone, though. Not everyone will start with post 1 and read 2 and 3 in that order. You still want people to understand what you’re talking about in each separate post in whichever order it’s being read.
A blog series will give you an excellent reason to link all the posts in the series together. This is a very natural way for search engine optimisation.
Over to you – what types of blog posts work for you?
Did you write a blog post that did particularly well? Did it fall into one of the above categories? Or do you find a different type of post does particularly well on your blog? Please share your experience in the comments (and yes, you can link to your blog post!).