When you first start out in your business, you will probably be on your own and blogging will be one of the many tasks you perform. But this doesn’t have to be the case in the long run. As soon as you have a couple of people in your team you can start turning blogging into a team sport. Everyone can take part. Here are some things you need to consider when you move from solo blogging to team blogging.
1. Make sure the people involved are invested
In order to produce good posts, the people on your team need to be motivated and enjoy writing. Don’t give a team member this role if they really hate writing or simply aren’t good at it. Your blog will suffer and they will hate that part of their job resulting in sub-par blog posts. Only pick people to contribute who are happy to do so.
You can still involve reluctant writers in other ways, such as creating blog graphics or sharing blog posts on social media.
2. Co create the editorial calendar
To increase emotional investment from your team members, let them help you co-create the editorial calendar. They might come up with ideas you haven’t even thought about and will increase your blogging variety.
3. Have regular blog meetings
This is crucial for the success of your team blogging efforts. If your team is virtual, simply have an online meeting via Skype or Zoom, but do meet on a regular basis whichever form it takes.
At these meetings you can discuss content, share resources and feed back on the blog’s performance.
4. Develop blogging guidelines
While you’re the only person contributing to the blog, my guess is that you have a certain idea in your head how your blog posts should look. This will include anything from length of post, to writing style, formatting and how your blog graphic should look.
As soon as you think about team blogging you need to put these details in writing and create blogging guidelines. This will ensure that your blog doesn’t end up a higgledy-piggledy collection of random posts that look and feel completely different from each other.
Your guidelines will also ensure that your blog posts are in line with your branding.
5. Team blogging roles
If you decide on team blogging as the way forward for your business you’ll need to decide who (if anyone) will take on specific roles. Do you need an editor? A proof reader? Someone to monitor and respond to comments? Who shares the posts on social media? And who creates the blog graphics?
You might decide that everyone does all the jobs for their own posts, but you might want to keep overall editorial control. Everyone will have their own ideas about these options, so you’ll have to decide what works best for you and your company.
6. How to divide the work
You’ll need to make another decision and that is how are you going to divide the work. Is everyone on the team responsible for a certain category or topic or do you assign topics randomly? You could even go so far as picking them out of a hat.
7. Collaboration tools
Finally, check out some collaboration tools. Which tools can you use to make this easier. There are online communication tools such as Slack or Facebook Messenger, where you can either set up group chats or talk to people one-to-one. Or use an online project management tool such as Trello or Meistertask to assign tasks to different team members.
There are many things to consider when you first decide to share blogging out to your team. The most important thing is that you have thought this through and have a plan before you begin.
Over to you
Do you have any experience with team blogging or any other questions about this topic? Please share in the comments.