Once you have been blogging for a little while you will start to come to a point where you have written about all the obvious topics. You will have given all the tips and advice you could give in a blog post. And you will probably have described your products and services in very much detail. Now what? What else can you write about? Here’s how blog writing can give you brand new ideas for your business.
Get your thinking cap on
This is the point where having a blog and wanting to continually provide good content to your readers gets interesting. These readers, who are your existing and potential clients, want to keep getting their weekly (or twice monthly) fix of your wisdom. So, it’s time you looked at your business as well as your industry a different way.
Start looking for the less obvious, the hidden topics in your industry as well as your business. Don’t’ just go deeper into your topic, go sideways. Look at it from different angles. Look at it from an outsider’s viewpoint. Blog writing doesn’t have to be about covering the obvious. That gets boring quite quickly. What could be interesting to someone who has no idea about your industry? Or how about someone who already knows a lot and it would be great to find something surprising for them to learn as well?
This is where blogging really makes you think. And that is a good thing. Yes, it will take a bit longer to come up with those topics, but it’s rewarding. You start learning new things about your industry yourself. Or you might even come up with new ideas for your business – new ways of doing things, new products or services, a new audience segment you could serve. How exciting!
You don’t have to do this alone, get help with your blog writing
When you reach that point it’s probably a good idea to have a small group of people to do a brainstorming session with. Maybe you meet some people through networking who you get on really well with, who would all benefit from a boost like that. Get together and take turns hot seating. Describe your business and let others come up with blog ideas for your business. Your only job is to write all those ideas down. Then it’s the next person’s turn.
Over to you
Are you stuck in a rut and can’t think of any more blog topics to write about? Get in touch. I provide blog writing strategy sessions where I help you come up with enough blog topics to fill your editorial calendar for 6-12 months (depending on your blogging frequency). Email me firstname.lastname@example.org and we set up an informal chat to see if I can help.