We have all heard about the fact that people like to buy from people and businesses whom they know, like and trust. Once we trust someone we are a lot happier to part with our hard-earned cash. So how can blogging help to reach that coveted trust state?
“Getting to know you”
Stage 1 to get to trust someone is getting to know them. If you’re a musical buff, you might know the lyrics from “The King and I” by Rogers and Hammerstein, where Anna, the teacher who comes to Thailand sings:
“Getting to know you
Getting to know all about you
Getting to like you
Getting to hope you like me”
Blogging can help our potential clients to get know us, as our content starts to appear in their Google searches and social media updates.
We want them to like us
We then move onto the Like phase – how do we get our target audience to like us? Yet again, blogging is the answer. Provide good quality blog posts with super useful and relevant posts that are exactly what they are looking for. Answer their potential questions. In this blog post, I show you a way to find out what those questions are.
Give tips and advice around your topic of expertise. And share these posts regularly on social media. You don’t want to make it difficult for people to find your content. Make it easy for people to find you by using the phrases that people are searching for – put those in your headlines.
And finally, we get to trust
Would you buy from a company if the last update they had on their website was from 2 years ago? Or if any questions asked in comments on posts always stayed unanswered? You might even assume the business has gone out of business.
Trust is the most difficult to establish but the most important. You can achieve trust through blogging by being consistent and responsive. Provide regular updates, don’t just post every now and again. If you can manage one blog post per week – perfect. Reply to comments on your blog as well as on social media. Don’t let an attempt to communicate with you go unanswered. You cannot build trust if you ignore comments.
You can make the transition from Know and Like to Trust even quicker if you include video in your blog posts. This way your audience can not only experience your expertise through reading, they also feel they get to know you a lot quicker because you “talk” to them. They get to know your voice and, if you use “talking head” videos (you talk in front of the camera) they feel that you are talking directly to them. Nothing builds rapport quicker than video used in this way.
Over to you
If you’re new to blogging, you might not quite know where to start. No worries, this is where I can help with. Simply get in touch (email: firstname.lastname@example.org) and we can set up an informal call to find out if I’m the right person to help you achieve your business goals. If you’d like to check out what others are saying about my services first, here are some testimonials.