Blogging for authors: is it for you?

If you’re an author and you’ve ever wondered whether you should be blogging then read on. This is the article for you. Below I explain why blogging for authors is a good idea and give you some pointers on what to watch out for.

First of all, yes, you should be blogging if you’re an author. Whether you write fiction or non-fiction, whether you’re already published or still working on your first book, it doesn’t really matter. Blogging can help you on so many different levels.

Blogging is a great way to build your platform and develop your audience. It is a really good marketing tool that will help you to sell more books and to find a wider circle of readers. Writing a blog gives you more practice with the actual process of writing, as blog writing is quite different from writing for the printed page. This makes you a more versatile writer. And above all, and super important nowadays, blogging gets your name out there onto the web which makes it much easier for people to find you and your books online.

Important to note

Make sure you blog right there on your author page, not on another blogging platform. You will only gain all the benefits blogging can give you (such as much improved search engine optimisation and more traffic) if you blog directly on your website. If you don’t yet have a website, now is a good time to get one. I recommend WordPress as a platform, as it is really user friendly and it makes blogging super easy.

What could you write about?

Most authors find it easy to write blog posts. Writing is your thing, after all, but some writers do wonder what to write about. Here are some ideas to get you started:

Fiction Writers

  • What inspires you
  • Bits of research that didn’t make it into the book
  • Why did you kill off a certain character (or why didn’t you)
  • How did you come up with the setting for your book
  • Books you enjoy to read (book reviews could be a recurring theme)
  • Alternative endings you might have considered
  • More background information on certain characters and what motivates them

Non-fiction writers

  • Tips and advice about your specialist topic (from your book or beyond)
  • What got you into your specialty
  • Background information (that didn’t make it into the book)
  • Additional reading on your subject (book reviews, same as fiction writers)
  • More research you decided not to include (and why)
  • Interviews with experts from similar or related fields
  • Case studies – how your expertise has helped people

These ideas are, of course, only guidelines and the lists are not exhaustive. You can write about pretty much anything you feel is relevant to your audience. What could they be interested in? What would make them buy the book you’ve written or your next one you are about to publish? Put yourself in their shoes.

A final word of warning

In order to build up a loyal audience and to get any kind of traction with the medium of blogging, you have to be consistent. And I’m talking about consistence in any sense: post regularly as well as keep to your topic. If you only write a couple of posts and then abandon the lot for a few months, you cannot expect great results. Similarly, if you post randomly about anything and everything that pops into your head, you’re also not going to create loyalty among your readers. Stick to what readers of your kind of books would be interested in. Blogging for authors, like for everyone else, is a commitment, but definitely worth.

Over to you

If you are an author and you’re already blogging, please share a link to your blog in the comments – I’d love to have a look. And it will help you to build up links that point to your website (another useful thing for your search engine optimisation).

And if you found this article useful please share it on social media using one of the buttons provided. Thank you.

This is only one of the many strategies I teach when working with my blogging clients.
If you want to learn more about what I do, please click here.
Categories: Blog and Blogging.

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