I don’t know about you, but I really like statistics. They make things more tangible. So, here’s an interesting statistic for you. Did you know that companies who blog receive a whopping 97% more backlinks to their website? I found this fact recently while doing some research on the Hubspot blog.
When you speak to SEO (Search Engine Optimisation) experts, they will often tell you about backlinks or inbound links. These are links coming in from other websites back to yours. For instance, someone mentions your business in a certain context in one of their blog posts and (kindly) also adds a link back to your website. If their business and what they’re writing about is relevant to your website and your business, you’re in luck. You have just received a gift. Relevant back links are important for SEO. How important? Google mentions inbound links as one of the two most important factors for search engine rankings – the other being relevant, good quality content. So, the answer is very, very important.
How does blogging create backlinks?
Now what does blogging have to do with inbound links? They happen when other business owners, who also blog will refer back to your material, linking to their sources in the process. And it happens naturally and organically. You don’t have to pay some SEO company hundreds of dollars or pounds every month. It simply builds up over time.
Everything worth having takes time
Blogging is not a get rich quick scheme. It takes time to get the traction, to see improvement in your traffic figures and your search rankings. But by being patient and consistent you get there. And the great bit? All those blog posts you wrote over the months and years are yours to keep forever. They become part of your inventory, they become your assets. You can keep sending traffic to them, especially if they’re evergreen content (i.e. content that stays relevant). And you will also receive organic traffic to them as they pop up in potential clients’ search results. And in addition, you will receive more and more backlinks as more people discover your material and link to it.
So, if you still need a reason to keep going with your blogging efforts, I hope I have been able to convince you that blogging is not just an option or a nice to have. It’s a must have for any business with a website.
Over to you
If you still need help getting started, have you considered taking my online business blogging course? You’ll learn at your own pace, building your knowledge stress-free and step by step, and you will start to reap the benefits of blogging in no time.
The course will guide you through the whole process from creating goals for your blog, to finding all the content you need to keep going to creating perfectly formed blog posts. And much more. Click the image below to find out more.