Why Blogging is an important business tool for coaches

As a coach you’re in the business of making people’s lives better. Whether that’s as a business coach or a life coach or even a health coach, you’re helping people to improve what’s not quite working the way it should. A great way to increase awareness of what you do is to add a blog to your website. Coaches can benefit from blogging in a variety of ways.

If you’re running a coaching business it is essential that people know that you are good at what you do, that you are an expert in your field and that you can help people achieve their goals. You can let people find out about all those things through blogging.

In addition, creating regular content right there on your website will increase your web traffic as it is an excellent tool to improve your search engine optimisation (SEO). It is incredibly difficult to rank well in the search engines without creating regular and relevant new content on your website; blogging solves this issue.

Attracting people to your website is only the first step to converting them to become your client. Hardly anyone is going to sign up for a coaching programme after reading only one article. I’m not saying it’s impossible, but very improbable. People usually need 6 to 7 touch points before converting into a client. These touch points can be blog articles, social media posts, newsletters, YouTube videos, etc. If you can provide a good first impression with a strong blog post and an engaging call to action that gets people to connect with you on social media or sign up for your newsletter you are well on your way. It will still take a little time, but you have started the process.

What can coaches write about?

So, now all we need to cover is What makes a good blog post for a coach? There are many topics that lend themselves to blogging when it comes to coaching. Here is a small selection to get you started.

  • What problems do your ideal clients have? You can cover each of these in a separate blog post.
  • Do you know techniques that your ideal clients could use by themselves? These should be self-help techniques that make a difference, however small. If you get people to follow your advice you will have a gained brownie points with potential clients even before they hire you. And it makes it more likely that they will.
  • Talk about your passion for coaching and why you became a coach in the first place. People like a good story.
  • Talking about stories – can you share client success stories? You can talk about what you do and how you do it, how you help your clients to transform. It’s selling your services without being salesy.
  • As a coach you’re full of lots of tips and advice. Share some of them in the form of “how to” blog posts.
  • Have you read a book that has really helped you and/or your clients? Review it in a blog post.

As you can see, blogging is not just about giving free advice on your website, although that is part of it as well. It’s about creating interesting content, that is helpful, entertaining and informative. And it’s about doing so on a regular basis.

How to organise your coaching blog

Keep to a schedule (weekly, twice a month but at the very least monthly). Ideally, create a blog schedule that specifies when are you going to write about what, a so-called editorial calendar. This way you also avoid writer’s block. If you sit down knowing what you’re going to write about, you’re already half way there.

Over to you

Are you a coach who is not blogging yet? Start today. Gather some blog ideas (you can use the ideas above as a starting point) and write your first article today.

My name is Isi Dixon and I help small business owners, such as coaches grow their businesses through the power of blogging. I provide blogging training that helps business owners get started on their blogging journey, but I can also help people who are already blogging improve their business blogging skills. Get in touch by emailing me at isi@wellorganised.org and we can arrange an informal phone or Skype call to see if I’m the right person to achieve your business goals.

Categories: Blog and Blogging.

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