Throughout my blogs, whenever I try and think of an example for a particular topic, I often come up with ideas for photographers. This is because photographers are incredibly well suited to write blog posts for their business. They create regular content as part of their business, all they need to do is put it in the right format and they have a blog post ready. This prompted me to write this post about blogging for photographers – I think it’s overdue.
The benefits of blogging for photographers
The benefits of blogging for photographers are very similar to that of most other business. Blogging can provide more traffic to your website through improved search rankings. This is because blogging provides relevant content, regular updates as well as built in SEO (search engine optimisation) benefits when done well. And all of these factors play a huge part in how well Google & Co rank your website.
This alone should be enough for most people to add blogging to their marketing strategy. Add to that how blogging helps businesses owners to establish themselves as industry experts and can play an important part in building an email list, and blogging simply makes sense for any business.
But what about blogging for photographers in particular? Here are some industry specific benefits:
- You get to show off your work: images are something that can be shared easily in a blog post. And you can (and should) talk about how these particular images came about. Not many other professions have the advantage that their product or service is so easy to show off.
- Improve your local exposure: if you blog about photoshoots in a particular geographical area, make sure you mention the area by name. Google picks up local references and will then show your blog in searches that include a local reference. Examples: portrait photographers in Nottingham or wedding photographers near Derby, etc.
- You’re never stuck for images for your blog graphics. An image is a must in every blog post. It makes the blog post more sharable on social media and makes the post look more appealing. As a photographer you’ll never have to resort to stock images. You can use your own great quality pictures even if you’re not talking about that particular photoshoot in the blog post.
Blogging for photographers – what to avoid
Again, most blogging no-nos such as bad grammar, typos or salesy tactics apply to every business. Here are some blunders to avoid in particular:
- Sporadic posts – one of the most important factors for a successful blog for any business is consistency. If people come to your website to check you out and the last thing you posted was 2 years ago, people will start to wonder whether you’re even still in business.
- Image only posts – some photographers will only provide images in their blog posts, no description, no background, nothing. How is someone who’s interested in your work going to find out more about you? Above all, Google can’t rank it! Make sure you provide background information about the photo shoot you’re featuring. Describe issues you might have had, but managed to overcome.
- Posting only about photo shoots – you can give so much more information in a blog post. What inspires you? What should people prepare to create the best possible environment and get the most amazing pictures? Are there any questions people should ask before hiring a photographer? Answer frequently asked questions in depth – then you have somewhere to point people when they ask the question next.
- Thinking that people will find your blog all on their own – yes, of course, as mentioned earlier, blogging in itself will increase your traffic. But – you can multiply your traffic hugely if you are proactive and share every blog post on social media. This is especially true when you’re first starting out. And don’t just share each article once. Keep sharing older, still relevant posts to keep driving traffic to them. Double benefit: you won’t run out of things to post on social media.
- Uploading high-resolution images – this can really slow down the speed at which your website loads, i.e. how quickly it is visible in someone’s browser. Slow loading sites are a real turn-off for many people and they will abandon looking at the site altogether. You can avoid that by using low-resolution images for your website.
Over to you
If you’re not blogging yet I hope to have convinced you to start. The sooner the better. Blogging is not a short term game. It’s part of content marketing (the same as social media) and establishing trust and showing that you’re an expert in your field takes time. It is something you need to commit to but will produce a great return in the long run.
And if you would like to learn all the ins and outs of blogging for your business so that you can make the most out of this powerful marketing tool, please get in touch. Email me at firstname.lastname@example.org and we’ll schedule a chat to find out if I’m the right person to help you achieve your business goals. If you’re local (around Nottingham in the UK) we’ll have a coffee; if you’re further afield we’ll make our own coffees and chat via Skype or telephone.
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