Consistency in blogging – is it more important than quality?

I was recently asked the following question: “What do you see as more important: consistency in blogging (in terms of frequency of posts) or quality content (possibly meaning irregular posting)?” Here is my take on the subject.

Consistency in blogging is of huge importance, for more than one reason.

Firstly, creating regular blog posts will do wonders for your web traffic. A regularly updated website is like candy for search engines, and Google & Co will happily rank you a lot higher. Nothing is worse than a stale, dusty website that hardly ever gets any attention from its owner. It’s old and out of date and, in Google’s eyes, can’t be very relevant.

Then we have to think of our audience. If we only ever post sporadically it is going to be a lot more difficult to build up a loyal following of readers. People like consistency in blogging as much as they like consistency in general. If they know a new blog will be ready for them every Monday, they will want to come back and see what you have to say this week.

Looking at the quality of a blog post

Looking at quality, I need to ask this question: “Who defines quality?” In my opinion, quality, the same as beauty, is in the eye of the beholder. I’m not talking about basic quality attributes such as flawless spelling and grammar, well-executed formatting or perfect search engine optimisation. These go without saying. If the reader gets a lot out of the blog post and learns a lot, they will rank the article a lot higher for quality than if it’s a beautifully crafted article that is not very useful. If the article is full of good tips and advice that can be easily implemented you’re on the right track.

Do you write a lot? Not every article will be of the same perceived quality, content wise. Also, different readers will find different articles more or less useful. Get used to not being able to get it right for everyone; that’s ok. As long as what you write is relevant to your target audience, you’re doing the right thing.

What is more important – consistency in blogging or quality of blog posts?

So, when it comes to the question should you go for consistency or quality, I would err on the side of consistency, for the above mentioned reasons.

There is, of course, something to be said about a certain level of compromise. If you really find it hard to find useful content on a regular basis, maybe blog a little less often. Take it down from twice a week to weekly, or from weekly to twice a month. Just make sure you don’t go below once a month. I would recommend that as the absolute minimum for SEO and audience retention purposes, but definitely not as an optimum.

If you’re running out of ideas for good quality blog posts, why not try some suggestions from these articles:

Never run out of blog ideas again

Gather fresh ideas for content through polls and surveys

5 ways to get blog topics without using Google

Over to you

What’s your take on this topic? Do you agree with me or do you believe that you should only write a blog if you can guarantee to wow your audience with it? Even if that means that you only blog twice a year. Let me know in the comments.

This is only one of the many strategies I teach when working with my blogging clients.
If you want to learn more about what I do, please click here.
Categories: Blog and Blogging.

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2 Comments on "Consistency in blogging – is it more important than quality?"

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Linda
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Really pertinent for me today! Thank you so much Isi!

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