Imagine you are looking forward to your favourite TV programme that airs every Sunday night. You’re settling in to watch and find that it isn’t on that week. It isn’t showing the following week either, makes a reappearance the next week, only to disappear again the week after that. You would probably be annoyed. You might even go so far as to stop watching it, since you cannot rely on it. This is a problem with consistency. Luckily these things don’t tend to happen with TV programmes, as there’s a whole TV station with a large team making sure that programmes appear on a regular schedule.
But most blogs are written by individual business owners and no-one checks up on them. These entrepreneurs are relying solely on their own commitment to make things happen.
Keep growing your blog
As your blog audience grows, more and more readers will be “tuning in” on a regular basis to read your latest piece of writing or watch your latest video if you’ve decided that vlogging is the way to go. If they don’t find new content on your website time and time again they will go away and find another blog to get their regular fix about your topic. People like consistency, something they can rely upon.
One of the most important elements of content marketing is consistency. Putting out regular content is key. Whether that is in social media or on your blog, you have to keep posting. This is the best way to build an audience.
Consistency improves SEO
Consistency is also key for good rankings in search engines. Google & Co like websites that are updated on a regular basis – the more regular the better, as far as search engines are concerned. This is why news websites will always rank well; they are updated several times a day. Of course, no one expects you to update your business blog that often but once a week would be ideal. As your company grows and you’re able to add a marketing person to your team to write blog posts for you, consider increasing this to 2 or 3 times per week. Your web traffic will increase accordingly.
Being consistent takes commitment. You need to take out valuable time from your busy week to create your posts. But this is part of working “on your business”, to help make it grow. If you find that you simply don’t have the time for this type of activity, consider outsourcing your blog writing.
As it happens, this is one of the services I provide for my clients. I not only teach business blogging but will also create blog posts for busy entrepreneurs who don’t have the time (or inclination) to do it for themselves. The posts I create are well researched, fully search engine optimised and sound like they come straight from your business. I even provide branded blog graphics with each post. This ensures a better experience for the reader and makes your posts more sharable on social media.
Over to you
So, which day is going to be your blogging day? Mine is every Thursday, as you can see from the time stamps. Choose one day a week to work on your business and make writing your blogs part of that commitment.
And if you really can’t find the time, consider outsourcing. Get in touch with me if you want me to write your blog posts for you. You can email me at firstname.lastname@example.org or call me on +44 (0) 7732 915456.