To put your mind at ease at the very beginning, this is not yet another blog post about setting SMART goals. Enough has been written about that, and I’m not going to add to the noise. This is, however, an article about the importance of setting goals for a business blog and how to go about it. So, let’s jump right in.
Why you need goals for a business blog
You will have heard the saying “If you don’t know where you’re going, how do you know when you get there?” This is true for many situations in life, not just travelling. What does success actually mean to you and how do you know when you have achieved it? And for your blog, are my blogging efforts making a difference to my business or am I wasting my time?
You need to decide what you want to achieve with your business blog. Only then can you decide whether this activity is actually worth your while. So, make sure that you can measure what you’re aiming for.
How to set goals for your blog
Once you know what you want to achieve you need to go into detail.
Is your overall aim to get more clients? Then your goal for your blog could be getting a certain number of sign-ups or leads by the end of the quarter or by the end of the year.
If you are aiming for more exposure you could refer to Google Analytics and look at the number of website visitors. Increasing them by a certain percentage or to a certain number per day/month/etc. could be a suitable goal here. If you don’t use Google Analytics yet, I strongly recommend that you do.
The goals I have mentioned are achievement goals. You could be more pragmatic and aim for input rather than output.
What I mean by that is that you might be aiming for publishing a certain number of post per month or sharing every article a certain number of times on particular social media platforms. It’s a bit like working on getting fit by setting a goal of working out 30 minutes 3 times a week.
Another input goal could be to connect with a certain number of influencers in your industry. You can then ask them to contribute a guest post to your blog.
These types of goals are easier to achieve as you have full control over the input (what you can do). You don’t have that much control over the output (what happens as a result).
Goals for a business blog, like any goals, are best achieved with a supportive environment. That’s why weight loss clubs work, you meet once a week are accountable to the group who cheer you on when you’re doing well and support you when things are not going according to plan. Business coaching works the same way. A good business coach checks up you to see if you have done what you set out to do for that week or month and will hold you accountable.
You can use the same technique for your blogging. Buddy up with a fellow entrepreneur and keep each other accountable; check up on each other regularly to make sure you are doing what you said you would. Otherwise, it is just so easy to fall behind and a weekly blog becomes a fortnightly blog or even a monthly blog or you stop altogether; which would be a real shame.
Over to you
As you can see, setting goals for a business blog doesn’t have to be about the same old things. You don’t have to set the same goals as everyone else. Decide what is important to you and to your business and create your goals around it.
If you’re up for it, share your goals in the comments. Publishing the goals like this could be a good incentive to keep yourself accountable if you’re not into the whole buddy thing.