Did you know that 80% of your blog readers never read past the headline? The headline is probably the most important part of your blog post. Without a well crafted headline, your content can be stunning, outstanding, exceptionally wonderful, but no-one is going to find out because no-one is going to bother to read any of it.
Compare these two headlines:
- Good Diet Advice
- Avoid these 5 types of food for a flatter stomach
Be honest, which of these articles are you more likely to read?
On average, five times as many people read the headline as read the body copy
This means only one five people are going to read on after your headline. You can increase that ratio significantly by making your headlines more inviting. Would you have read on after you read the working title to this blog post which was “write better headlines”? Probably not. You didn’t have a reason to read on. You probably think your headlines are fine, but you shouldn’t be happy with “fine”. You want your headlines to be as outstanding as your content so that people will get to that amazing content that you’ve created.
Your headline is the article’s call to action
You’ve heard about CTAs (Calls to Action). Those are the things that tell the reader what to do next. Often it is: “Leave a comment”, “Sign up for our newsletter” or “Buy now”. Your headline is the clear invitation to read on, that’s what you want people to do after they’ve read your headline. If they see the headline displayed in Google or on social media, the call to action must be “click me to read the rest of this article”. And that’s your headline’s job.
Some formulas that work
So, what works with headlines and titles? Here are a few proven formulas that deliver time after time.
- How to …
- [#] [topic] secrets revealed
- [#] compelling reasons why you should …
- What experts won’t tell you about …
- The [#] biggest … mistakes you can easily avoid
There are many more. Simply Google “proven headline formulas” and you will find many great blog posts about this very topic. Here’s a link to a website that helps you create winning headlines: Title Generator.
What can you do next?
Go through your existing blog posts and check your titles, see how inviting they are to read on. If they lack in that area, change them, then re-post them on Social Media and see whether your click throughs go up.
For every new article you write, come up with at least 3 title ideas (or more if you have the time). Then pick the one that appeals most to you, that you would be most likely to read if you came across it somewhere else.
Over to you
Have you written any blog titles that have done better than average? Share them in the comments.