I’m not going to lie, blogging takes time. It’s not something you can do in 10 minutes. But there are certain tricks of the trade that can speed things up.
We all have the same 24 hours in the day, but everyone uses theirs differently. If blogging is something you want to get done, the best way is to schedule it in. Set a certain day and time aside for blogging and stick to it. Consider it an appointment with yourself. You always keep your appointments, right?If you schedule your blogging time, you’re more likely to stick to it. Click To Tweet
One of the most time-consuming elements of blogging is coming up with a topic. You can combat that by knowing in advance which topic you’re going to write about. That is what your editorial calendar (or blogging schedule) is for. I have written about this in the past, so just follow the link if you want to find out more.
Some weeks are more time intensive than others and there are weeks when time is in short supply. So how can you make sure that you’re still keeping to your publishing schedule? You could do one of three things:
1. Write simpler posts (from your point of view)
Some of your topic ideas will require more time to craft into blog posts than others. If your editorial calendar is flexible (and I recommend that it is to a certain degree), then choose topics that are easier to write when you have less time to write. Choose a topic that needs less or no research, one that you can simply write up from memory, using your knowledge.
The beauty with these posts is, that you’re sharing your knowledge, so they’re not at all simple from the reader’s point of view. But you’re saving tons of time not doing extra research.
2. Get other experts to answer questions
If you have several experts on your topic in your circle of friends/acquaintances or maybe you’re a member of a relevant Facebook or LinkedIn group, then this tip could work really well for you. Ask a few of your fellow experts to answer questions. Make sure you tell them it’s for a collaborative blog post, to make sure they’re ok with that. Get their take on a certain aspect of your topic. Then collate those answers and voila, blog post finished.
Ideally, you also link to each of your experts’ websites. This means you also increase your chances that they will also want to share the blog post with their audiences, giving your post a much wider reach.
3. Use guest bloggers
Have you ever considered handing your blog over to guest bloggers once in a while? This is pretty much the next step from the previous tip. Select people from your network of experts who are also blogging, so you can check out their blogs beforehand. If their blog quality meets yours, invite them to contribute to your blog (they might ask you to do the same).
This could be particularly useful when you’re on holiday and you want to schedule some posts for when you’re away. Rather than doubling up and writing several blog posts in advance, see if you can get others to do it for you. All you then have to do is upload them and hit schedule.
Once published, your guest bloggers will also want to share their posts with their followers on social media, giving your blog a much wider readership.
Over to you
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