Is there such a thing as an ideal blogging frequency?

“I’m not sure I’ve got that much to say, I’ll probably blog once a quarter.” If this is your attitude to blogging, you can do one of two things – don’t bother blogging or come and talk to me for some serious blogging training. I often get asked how often a business owner should be blogging so here are my recommendations on blogging frequency.

Let’s start with some basics. One of the main reasons business owners blog is the positive impact blogging has on SEO (Search Engine Optimisation) and web traffic. This is because if you blog directly on your company website you are increasing the number of web pages with every blog post. This means you have more pages than can be found on Google. Also, Google likes regularly updated websites and every blog post is another update.

Blogging Frequency in Detail

As an absolute minimum, I recommend that you blog monthly. There is no way you can’t come up with 12 blog posts per year, no matter what industry you’re in. You will be adding 12 new pages every year, which is not a bad start.

Twice per month would be twice as good, of course.

In an ideal world, you will be blogging once a week. This is doable for most business owners. And you don’t have to come up 52 blog posts in one go. Create a list of 12 for the first 3 months, and start there. As and when you have more ideas, add them to the bottom of the list.

Ideally, businesses should be blogging once a week. Click To Tweet

Make sure you have another brainstorming session before you run out, though, so that you don’t have to sit down at your next blogging session and not know what you’re going to write about. Perfect recipe for writer’s block!

You might have heard that some people blog daily. I do not recommend this, unless your business is blogging based, i.e. you are a professional blogger. If you make money directly from your blog, your blogging frequency needs to be daily or even several times a day. Yes, of course, a website that is updated several times a day with valuable, relevant content is for Google as catnip is for your kitten, but who has got the time? After all, your main focus is on running a business. Unless you are the owner of a slightly larger business, of course, that can afford its own marketing department or at least a copywriter.

Over to you

How often do you blog and what has been your experience with it? Please leave a comment below. Thank you! 🙂

This is only one of the many strategies I teach when working with my blogging clients.
If you want to learn more about what I do, please click here.
Categories: Blog and Blogging.

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