Is there an ideal length for a blog post?

This is a true case of “ask 5 experts and get 7 different answers”. The ideal length for a blog post ranks from 300 to 2000+ words which is not really helpful.

If you were to Google this question (and I did for research purposes) you will get results ranging from anything above 300 to the longer the better (over 2000 if you can). And each of these experts has very good reasons for their answers. Their results are well researched and they have tons of data to prove their point. Here are the results of my research.

So, is there an ideal length for a blog post? The short answer is: not really.

Here’s how I have come to that conclusion. There is no real ideal length because people are different. Every blog’s audience is different. What works for a tech blog is not going to work for a financial blog and a lifestyle blog will be different again. And this means there is a different ideal length for a blog post for each genre and for each audience type.

Rule of thumb is that if most of your audience comes to your blog from social media, you will probably be better off with shorter blog posts. People who spend a lot of time on social media are used to consume content in short bursts and will probably not have the patience (or the attention span) to read a 2000-word article.

On the other hand, if your readers are more used to reading longer form content (books, eBooks, meaty articles, etc.) then long form articles will work better for your blog.

If your article is really interesting, well written and it hits the perfect spot for your target audience they will stay with you even if you exceed 2000 or even 3000 words. They are interested, they want to know what you have to share.

My answer to “What is the ideal length for a blog post?”

My answer to the question is to write your article, cover all your main points and when you’re done, stop. Don’t waffle to try and reach a certain word count. When you’re done, you’re done. And if that’s 350 or 1750 words, so be it.

I would recommend you stay over the magical 300-word mark, though. This is the number of words that Google considers worth ranking. If you stay below 300 words Google might consider your page as “thin content” and not worth ranking as a page. And if SEO is one of the main reason for your blogging efforts, this would be detrimental.

The ideal length for your blog post depends on your audience and your blogging goals. Click To Tweet

The ideal length for a blog post also varies according to your blogging goals. Generally speaking, when it comes to SEO, longer form articles rank better. And shorter articles do better when it comes to engagement. So, find a happy medium that works for you and, more importantly, for your audience.

Over to you

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This is only one of the many strategies I teach when working with my blogging clients.
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Categories: Blog and Blogging.

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2 Comments on "Is there an ideal length for a blog post?"

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Dear Isi. As usual, your post is so very useful! I’ve recently moved my blog to my website and was wondering which articles I had better to transfer. Some were long and some were quite short. The thing is that when I’m simply stating a fact or sharing a quote, it’s ok to go short!
Thank you for your expert input!
Love and laughter