There comes a time in your business when you start to consider outsourcing tasks that you think could be done better, quicker or simply done by someone else. Should you outsource your blogging?
Here are some pros for outsourcing your blogging and for keeping it in-house.
Reasons to outsource your blogging
You simply don’t have the time
… and neither does anyone in your team. Your company is probably still small but perfectly formed and everyone knows their job and is really good at it. Blogging is something you know you should be doing to grow your online presence, but no-one in your team has any spare time for it. Outsourcing is the only feasible option.
You don’t like writing or aren’t good at it
Again, you know in your heart of hearts that blogging is the way to go but writing simply isn’t your thing. Granted, you could vlog (video-blog) but you still need a good transcript for SEO purposes. Google can’t (yet) use video content in their algorithm, even though the presence of video is a plus point for SEO. If video is not an option for you, then outsourcing your blogging is the next best thing. Get a professional writer and work closely with them to get the content you need.
Your blogging is hit and miss
Maybe you do like writing and are even quite good at it and every now and again you have the time. But you are not consistent. Get help in the form of a professional blog writer. Or at least get someone to prod you on a regular basis to get the content out. Maybe you could hire a VA to edit and upload the posts for you – they can then also keep you accountable for providing regular content. Or better still, get someone to write for you on a regular basis and use your own sporadic creations as bonus posts now and again.
If you decide to outsource your blogging, find someone who speaks your language perfectly, in every sense of the word. You need a blog writing professional with exceptional spelling, grammar and the know-how to adapt their writing to your company style and branding.
Why you might want to keep you blogging in-house
You are the expert
You have specialist knowledge that is difficult to replicate. It would be hard for someone to research online what you know and to come up with the kind of content you would want to share. This is the perfect case for keeping your blogging in-house.
You love writing and connecting with your audience
Having a love for writing gets you already half way to the goal. If you love what you do, and you love to write about it, you are perfectly placed to do your own blogging.
You’re not sure someone outside the company could get it right
Your company has a unique tone of voice when it comes to communicating with your audience. It can be difficult for an outsider to get that right, so ideally you or someone in your team will be blogging.
In all these cases, all you have to do is make sure that you are aware of the “technical” aspects of blogging. How to structure your posts, what to include, how to make the most of your posts, etc. Make sure you have the knowledge to leverage this powerful marketing tool to grow your business.
You don’t have to outsource all your blogging tasks
You can also opt to outsource selected tasks when it comes to blogging. Here’s a list of blogging tasks you could outsource:
- Creation of an editorial calendar
- Turning your rough notes into a proper blog post
- Editing and fine tuning
- Blog image creation
- Search engine optimisation
- Uploading onto your website
- Social media sharing
- Repurposing of blog posts for social media
- Transcribing of vlogs
- Creation of downloadable pdf files (for use as lead magnets)
- Comment management
Over to you
Whatever you decide to do, make sure your blogging is done consistently. This is key.
Whether you need training for you (or your team) or you’re considering outsourcing your blogging, Well Organised Marketing can help. I have been supporting companies with their blogging efforts for the past 5 years. To find out more, why not get in touch? You can email me at firstname.lastname@example.org and we can arrange an informal chat via phone or Skype to see if I’m the right person to help you to grow your business through blogging.
If you’d like to see what others are saying about my services, please visit the Testimonial page.