How Blogging can help you reach new customers

Most of your customers are probably coming from word of mouth, referrals, networking and similar avenues. This makes it difficult to attract customers from outside your existing network. So how can you get new clients that are currently unreachable for you? Do you have to spend tons of money on advertising? Not necessarily. So how can you reach new customers? The answer is blogging.
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Categories: Blog and Blogging.

Blogging Frequency – How often should you blog

We have discussed the benefits of blogging in several articles in the past (links). By now there should be no doubt in your mind that blogging is extremely beneficial for your business. There is one element, however, that is more important than any other and that is to blog regularly. But is there an optimum blogging frequency?
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Categories: Blog and Blogging.

What is the best blogging style for a business blog?

“Do I have to write my blog posts in a formal or an informal style?” This is one of the questions I get asked a lot. Business owners who are thinking about starting a blog want to make sure they find the right tone. This is understandable. So here are some easy pointers to find the right blogging style.
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Categories: Blog and Blogging.

7 Reasons Why Your Business Website Needs a Blog

"I already have a website, why do I need a blog?" "I'm not sure I should bother with a blog, I already do Social Media." These are only a couple statements I often hear from people, there are many more along those lines. Business people often don't understand the value of a blog, especially a blog that is attached to your website.
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Categories: Blog and Blogging.