When it comes to blogging, many entrepreneurs are worried that they will make endless mistakes. This stops them from even getting started. Fact is, there are only a few mistakes that really matter. Here are the three blogging mistakes you really need to avoid if you want to use blogging as a successful marketing tool.
Top 3 Blogging Mistakes to Avoid
1. Blogging now and again
Blogging is one of the marketing tools that needs regular attention. If you come to a website with a blog and the last entry was 6 months or even over a year ago, you start to wonder if the firm is still in business.
With blogging it’s important to stick to a schedule. Whether that’s once a month (which I recommend as an absolute minimum for a business) or once a week (ideal for a small business), keep to a rhythm. This way you will start to build up a readership and people can see that you are reliably producing good quality content. This will add to your reputation as a reliable business.
Here’s a blog post about the importance of consistency, if you want to find out more.
2. Selling in your blog posts
The purpose of your blog is to educate and inform your readers, who are your potential clients or customers. It is also to establish yourself as an expert in your field. It is NOT to sell. You can do that on any other page of your website. Remember that you’re building trust on your blog. And that is not built through sales messages. Give advice, inform about the benefits of your products or services, share case studies or give some behind-the-scenes insights of what it’s like to work in your company. But DO NOT SELL in your blog posts.
Here’s an article on the subject if you want to find out more.
3. Not sharing your posts on social media
Yes, blogging is a great way to improve your search engine optimisation (SEO) which will eventually help your website rank higher in search engines. But it’s not an overnight process, it takes time. In the meantime, you can share your posts on social media to get the traffic rolling in. If you don’t do that, you’re really missing a trick.
Blogging and social media work really well together. Blogging provides social media with regular fresh content to share. And social media provides traffic back to the blog posts. Remember to not only share your latest posts but keep re-sharing your older posts to breathe fresh life (and more traffic) into them. Writing blog posts is an investment of your time (or money, if you outsource) into an asset that can help drive traffic to your website for many years to come.
This previous blog post talks about some creative ways to share your posts on social media.
Over to you
If you can avoid the blogging mistakes above, you’re already on your way to using blogging as a powerful marketing tool.
But, of course, there’s so much more to blogging than this. If you’d like to learn the ins and outs of blogging for your business, why not check out my About page to learn more and find out how I can help you to master blogging as a route to help you reach your business goals.