Can it ever be justified to use jargon in your blog posts or should you avoid it at all cost? That very much depends on who you're talking to.
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How to promote your products or services on your blog
You should never promote your products on your blog as you would on a sales page. But this doesn't mean that you can't talk about your products or services.
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Why Consistency is essential in Blogging
Content marketing relies on consistency to work well. In this article I discuss why this is especially true for your business blog.
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The 4 essential roles you need in your blogging team
Once you have a team, you can make better use of people's strengths. Here is an idea for some roles you might want to think about in your blogging team.
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