Whenever the topic of blogging for business comes up in conversation, you will often find that the first thing people do is come out with “reasons why not to blog”. This is often down to some of the myths surrounding writing regular copy and publishing it online – there is a lot of misinformation out there! The best thing for me to do today is BUST some of those myths about blogging that sometimes put business owners off before they even start.
Here are the top 3 blogging myths I have come across
Myth No 1: My customers don’t read blogs
While some people will not read blogs on a regular basis, most people will use Google to find answers to questions – and it might just be your post that they need! I often find that it will be somebody’s blog posts about their own personal experience or knowledge that will provide me with the answers I’m looking for and come up as possible options to click on.
So, if your blog provides answers to the questions they are asking , people will find and read your blog and with it your website and about your business. If they like what they see, they might even get in touch and become customers or clients.
Myth No 2: Business Blogging takes up too much time
Blogging does take time to start with, so does any form of marketing when you do it well – however it is time well invested. By writing blog posts, you’re creating assets for your business. Every blog post creates a new page for your website which will stay there, drawing traffic to your website as long as your website is live. It works hard on your SEO; it builds your expert status and it provides valuable information that potential customers might be looking for. Definitely worth investing some time in!
Myth No 3: Everything I would blog about has already been said
There is a lot of information out there already, however that is other people’s knowledge and advice, rather than yours. There are probably also lots of other businesses out there that do the same thing you do and that didn’t stop you setting up your business in the first place did it! Don’t let the fact that others have given advice in your niche stop you doing the same. Make it yours. Put your spin on it and provide your target audience with the answers to the questions they have.
Over to you
So, what’s stopping you now? Do you have any other reasons why you’re not blogging yet? If the answer is “Yes, I don’t know where to start” then you’ve come to the right place. I provide blogging training on a 1-to-1 basis or as an online course. If you’re not sure which would be right for you, please get in touch. You can email me at firstname.lastname@example.org and we can set up a convenient time for a chat.