One of the main reasons for a business to start using Twitter is to reach their potential clients. If you want to do that you need to do some research. First of all, you need to find out who your ideal potential clients are, of course, who you want to reach. Once you have identified your ideal client profile you want to discover how to reach them. There are several tools you can use for Twitter research, one of which is Twitonomy, which lets you research specific Twitter accounts. Please read the related article here.
What you need to find out:
1. Who are your ideal clients following
Once you have established who your ideal clients are, find some real life examples of them on Twitter. Each Twitter profile will allow you to see who they’re following. Are they already following similar businesses to yours? Great! That means, they have an interest in what you do. You can do a bit of competitive research at that point to see what these companies tweet about that makes them attractive for your ideal clients.
You are now in a position to tailor your content to what your ideal clients are looking for. Also, follow them, as many people still adhere to the convention of following people back who follow them.
2. What are they retweeting
Next, check out your prospective client’s Twitter feed. You can see what they are posting as well as what they are retweeting. It’s the retweets that you are interested in at this point. Are there any retweets from your industry? What do they consider worth retweeting?
This gives you more insight into what’s really worth posting. You want to be original, of course, but it’s also good to get some sort of guidance on what works.
3. What are they talking about
Finally you want to look at your ideal prospective clients’ own tweets. Do they mention a need, a problem, a challenge that you could help with? This is the perfect opportunity to send them an @reply introducing yourself and offering help. You can send @replies (that will show in your and their Twitter feed and are visible to others) to anyone on Twitter, you don’t need to follow each other.
Seeing what your ideal clients talk about will also give you a general idea on their fields of interest, which in turn will help you again to tailor your content.
Have you found your ideal clients via Twitter? Leave a comment if these or similar strategies have worked for you.