4 Ways to Finding Out What Your Blog Audience Wants

There are probably lots of things you would like to write about on your blog, but what does your desired blog audience want to read? Here are 4 of the different ways that you can find out!

Think from the reader’s point of view – “What would I want to read about”

Think back to when you didn’t know much about your chosen subject. What were the things you wanted to find out about the most? Then, when you started to know the basics, which further topics did you find the most interesting? Now that you’re an expert, which subjects would catch you attention and get you to read more? Thinking about your audience in this way will ensure that your blog is suitable for different levels of readers.

Use Social Media to gauge interest in topics

Go online and look through different feeds on social media. You could do a hashtag search on Twitter, using a general hashtag that you have identified as one used in your industry.  This will let you see not just what people are talking about, but also what questions they have. These are some “quick wins” for topics, particularly if there are a few that seem to crop up fairly regularly, as people are clearly interested in answers to these questions.

Ask questions on Social Media to engage with your blog audience

Why not post a question on social media, asking your fans and followers for feedback about what they would be interested in. You can suggest topics or ask open questions such as “What’s your most burning question on topic x?”

You could even go as far as to give people multiple choice options of blog titles, to figure out which work and which don’t.

Visit similar blogs to find topics with highest engagement

It can be difficult to gauge what type of topics will invite high engagement levels, especially when you’re starting out.  Visiting other blogs in your industry is a good idea – choose well established blogs with a good reputation, as they are more likely to have a larger readership. What do their blog audience members interact with most? This will give lots of ideas about what you want to cover, give your individual answers to and give your specific advice about.

Always ask for feedback

At the end of a blog post it is completely OK to ask for feedback. Ask people to leave comments about what they thought about your article, about the topic choice and what else they would like to read about.

Over to you

How do you find your topics? Do you use any of the above methods or do you have some more off-the-wall ways to brainstorm new blog ideas? Please leave a comment.

This is only one of the many strategies I teach when working with my blogging clients.
If you want to learn more about what I do, please click here.

Categories: Blog and Blogging.
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