When you have put all that effort into writing a blog, the last thing you want is for people to read the article and then forget about it. Obviously it’s great if they have found it helpful and acted upon it, however you really need more than this! Even better would be if they tell other people about it, how useful it was – if they let you know what they think, in other words engage with the content. The best way to encourage and make it easier for your audience to do this is to add a “Call to Action” (CTA), ideally in every blog post.
In order to add a little bit of variety to your Call to Action, here are 6 ways that you can invite your readers to give you that ultimate sign of approval: reader engagement.
1. Invite readers to comment
Invitations to comment on an article are usually served at the end of the post. You want your readers to have reached all the way down to the bottom of your blog, to have read the whole thing, before asking them to leave a comment. Do this by asking a question about their experience on the topic, alternative views, etc. at the end of your post.
2. Ask readers to share
The inclusion of sharing buttons makes it much easier to share your content. People can tweet, pin, post or +1 to their heart’s content if they like what they read. Clicking on one of these buttons will produce a ready made snippet, tailored towards your reader’s sharing platform of choice (i.e. if they click on the Twitter icon it will produce one that is “tweet friendly”). They usually populate a post on the selected Social Media network with the headline and a link to your article – the person only has to click “submit”. There is still enough space for them to add their own text if they wish, maybe add a hashtag or two to personalise their post. Other people sharing your blog content will increase traffic to your website.
3. Invite readers to connect with you on Social Media
If you want your readers to follow you on Social Media, ask them to do it. You could say something like: “If you like what you see why not connect with us on Facebook (Twitter, etc.) where we update with content like this on a regular basis”. Then let them know where your Social Media follow buttons are so that they don’t have to look for them. Make it as easy for them as possible. Easier still, add a link to the Social Media platform you want to promote.
4. Ask readers to subscribe to your blog
If you want to get readers onto your mailing list, this is a simple, non-threatening way to do so. All you have to do, is either set up an automatic mailshot every time you blog or remember to send out an email manually to do so. You want to keep your promise to keep your readers updated about new content.
5. Invite readers to download a matching resource
All they need to do is give you their email address and they get to download a useful matching resource. This could be a checklist, a cheat sheet, a short video or audio training, a quiz or whatever else would be suitable for your content and your type of business. A great tool for lead generation.
6. A special offer or event in the sidebar
Ideas 1 to 5 are suitable for positioning within the content of the article or at the end. If you are running a special offer or planning an event, you will want to keep that in the sidebar. This way, you can easily change it out when it is no longer relevant. It can also be seen from any blog post. Simply add a generic invite such as “why not check out our special offer of the month in the sidebar”.
As you can see, a Call to Action can take on many forms. It doesn’t have to be salesy and it can come across as an added bonus to the already useful content you are providing.
Over to you
What has been your experience with Calls to Action on your blog? What Calls to Action work best for you? Please share in the comments.