Let’s dive right in with this week’s tips:
1. Pre-write your blog post in Word
If you’ve ever had a blip in your internet connection, you will definitely appreciate this tip. In the past, I wrote whole blog posts and just before hitting “save draft” the internet connection went and when it came back everything I’d written had gone.
If you pre-write your post in Word, and you should be unlucky enough that the power goes, Word has a feature where it restores unsaved text. Absolute life saver!
Having your blog posts in Word also ensures that you have a copy off-line should you need to refer to it, or attach it to an email, etc.
2. Consider guest blogging
Writing blog posts for other websites can really boost your readership. You get exposed to a whole different audience who will come and visit your website if they like what they read. As you’ll be linking back to your website, it will also give you valuable relevant back links (Google likes that a lot).
3. Invite other experts to increase variety
The same goes for inviting other experts to write guest posts for your website. It increases the variety of your posts and will boost your traffic. This is because your guest blogger will be interested to also drive traffic to their work on your website.
4. Make sure your call to action stands out
You’ve decided what you want people to do after they’ve finished reading your article. You’ve crafted a super call to action, but no one seems to do anything about it. Could it be that your call to action is just a little bit too subtle?
Make sure it stands out. Use formatting, put it in a box, maybe even create a graphic. Make it easy for people to see what you want them to do.
5. Write in short sentences
This makes your writing easier to read and improves SEO (Search Engine Optimisation). Creating long, convoluted sentences decreases your readability score and harms user experience. Again, make it easy for people.
6. Always create your headline once you have finished the rest of your article
Start out with a working title. This will help you to stay on topic and not go off on a tangent while you’re writing. Once you are finished, then it is time to think about and craft your title.
You don’t want to shoe horn a whole post into the perfectly crafted title. It’s much easier to write freely about your topic and then come up with a headline that fits the content perfectly.
7. Keep paragraphs short – good for SEO
Another top SEO tip. Short paragraphs make your writing easier to read and more appealing to the eye. User experience matters a lot for SEO. If a page is hard to read, people are more likely to click away from it. And the amount of time people spend on your website is important for SEO.
8. Use active voice – easier to read
Staying with the theme of ease of use, active voice is easier to read than passive voice. Here are two examples:
Active: The business made a profit.
Passive: A profit was made by the business.
The first sentence is shorter and clearer than the second, making it easier to read.
9. Increase the amount of white space
White space is the space around text. You want to avoid larger blocks of text with no respite for the eye. Short paragraphs, bullet-pointed or numbered lists, images – all these contribute to loosening up your text and adding white space. Result: improved user experience, yet again.
10. Be helpful
If you’re ever wondering what to write about, just think about how you can be helpful to your audience. This is how this series of blog posts came about. People appreciate tips they can implement easily, so this is what I’ve done here.
How can you be helpful to your readers?
11. Find inspiration for your blog in news stories
Another content tip is looking to the news for inspiration. You might not see a direct connection immediately, but consider the following angles:
- Can you retell a news story from a business angle, i.e. how it relates to your industry?
- Can you give advice that helps your readers to avoid something that happened in the news?
- Discuss how your business can help people deal with what happened in a news story.
12. Keep a running list of blog ideas
This is a top tip so you never run out of ideas for your blog. Simply keep a log of ideas that you add to whenever you have another idea or someone asks you a question. From there, simply add the topics to your editorial calendar and you have a never ending supply of topics for your blog.
Over to you
So, here we are, a further 12 business blogging tips. If you have found these useful, please use the sharing buttons to share this post to Facebook or LinkedIn. Thank you! 😊
To learn how to use Blogging a powerful marketing tool for your business, please get in touch. Drop me an email at firstname.lastname@example.org and we can arrange a suitable date for a chat to find out how Blogging can help you achieve your business goals.