Every blog post needs certain elements to be successful. A successful blog post is one that is read, shared and interacted with. But what are these elements? Here’s a list of 8 components you should include in all your blog writing:
A headline is your article’s most important asset. Craft a great headline and your blog post will be read and shared, whereas a mediocre title can push your article into oblivion. The headline is what draws the reader in to explore further, so make it a good one.
Previous articles have already talked at length about the importance of a strong headline and different ways to create them. Here they are:
The sub-header usually consists of a couple of lines of text to draw the reader in further. Think of the newspaper article that has a paragraph below the headline, summarising the who, where, what, when, etc. to pique the reader’s interest and inviting them to find out more. Your opening paragraph will take on that role if you craft it wisely.
3. Optimised copy
With optimised copy we mean search engine optimised. Make sure you use keywords in your article that you want to be found for. What do people key into Google (or Bing etc.) if they look for your services? These phrases need to appear in your articles as well. Aim to keep each article relevant to a particular keyword, for you can never successfully be all things to all people at once. Keep the article to one keyword at a time and make it relevant to the topic of the article.
Important: Don’t overstuff your article with keywords. It makes it hard to read, and Google & Co are on the case. Good content with high relevance to the website is rewarded with higher ranking, whereas keyword stuffed, spammy content is punished with relegation to the lower ranks.
Always add at least one image to your blog post. If relevant, add more than one image or even video or audio clips to your articles. These will keep readers on your website for longer and make them more likely to interact with your content and share it.
5. Embedded CTAs
Always give the reader an indication what to do next, give them a Call to Action (CTA). Ask them to share the article, leave a comment, sign up for your newsletter, call you if they have further questions, etc. Don’t leave the reader hanging with nothing to do.
6. Social sharing tools
Social media has become hugely important over the past years, so make sure you add social sharing buttons to all your blog posts. If people like an article, make it easy for them to tweet, post, pin and otherwise share your content across the web. This way you will get more inbound links (great for SEO) driving more traffic to your website, which is why we’re doing all of this in the first place.
7. Related content
Once you have written several blog posts, see if you can find a way to link to related content. This way older posts will get more exposure and your efforts are better rewarded.
If you use WordPress there are several plug-ins you can use to show related articles at the bottom of every article, creating the links for you automatically. The plug-in used on my blog is called YARPP (Yet Another Related Posts Plugin).
Comments should ideally be turned on for every article. It shows the reader that others have read and liked the article, it gives you the opportunity to answer questions directly on the blog and it gives social proof that you have an active and vibrant community.
Yes, you might have to deal with negative comments now and again, but if you do this in a professional manner it will do you more good than harm. As for internet trolls, they can simply be blocked.
Over to you
Now you have the necessary elements for a successful blog post, go forth and incorporate them into your blog.
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