Just when you thought I’d run out of business blogging tips, here’s another set of 12 for you. They’re all easy to implement, no “blogging degree” required. So, let’s dive right in.
1. Create an infographic with the content of your blog article.
This is a great way to repurpose your work. Infographics are easy to share on social media and usually get good engagement.
2. Create an eBook by collating blog posts for one of your topics.
Another way to repurpose your work is to create an eBook from related blog posts. This can either be sold as an entry level purchase to your other offerings, or offered for free to help you with your list building.
3. Update outdated posts if technology, online tools or software have changed.
Technology can change really fast and if you are recommending apps or online tools in your blog posts, make sure they are updated regularly. You can edit existing posts and add “updated [date]” somewhere near the top. Or you can link the old post to a new updated post. Either way works.
4. Talk about the solutions you provide for the “points of pain” that are experienced by potential clients.
A good way to draw clients to you is to give solutions for their pain points. How does your offering help others? What particularly pain points can you help with? Anything that helps people spend less, have more time or literally reduce physical or emotional discomfort is something that people are willing to pay for. Remember you are not selling your product; you are selling the solution to a problem.
5. Blogging helps you to become the go-to person, the business that provides the answers.
This goes with the tip number 4. By providing solutions to problems, answers to questions and help with pain points, then you are setting yourself up as the go-to person, the expert in your field. This is the person people will come to when they need help. Blogging is a great way to present yourself like this as you are putting out regular useful content that your potential clients will find useful.
6. Be consistent.
Only through consistency can you build up a reputation as a reliable business. If you only put out content once in a while, you might be seen as too busy or a bit flaky. Create a schedule and stick to it. Whether you post once a week or once a month doesn’t matter but do it regularly like clockwork.
7. Fill your editorial calendar at least one month in advance so you don’t run out of blogging ideas.
Once you have your regular posting schedule established you need a way to make sure you don’t run out of ideas. The best way is to create an editorial calendar that you always keep topped up. Don’t let it go below a month’s worth in advance, so you don’t run the risk of running out of topics. There’s nothing worse than sitting down and not knowing what to write about. It’s the best recipe for writer’s block, which you really want to avoid.
8. Ask your audience on social media which topics they would like to read on your blog to generate more ideas.
If you are running a bit short on ideas, turn to social media. You can either search for your topic and see what people are asking or be even more proactive and ask them what questions they have, what they would like to read about on your blog.
9. Think about mistakes your (potential) clients make and create a list of frequent mistakes for your blog.
Another way to come up with content is the opposite of providing tips, highlight mistakes and how to avoid them.
10. Ideal blog post length? When you’re done, you’re done.
Don’t waffle to reach a certain word count. There are many different theories about an ideal blog post length. To be honest, there is no such thing. As a rule of thumb, when you’re running out of things to say, stop. You’ve reached the ideal length for this particular post.
11. If your blog posts are less than 300 words Google might consider them as “thin content” and not rank them as a page.
The only exception to tip number 10 is the minimum word count of 300. If your posts are regularly below this number, you run the risk of Google not ranking your pages. They don’t like pages with very low text content, which they consider “thin content”.
12. A regularly updated website is like candy for search engines, and Google & Co will happily rank you a lot higher.
This goes with tip number 6 about being consistent. As well as being a good way to build your reputation, regular updates are a great way to boost your search rankings. Regular good quality updates are the sign of an active website and search engines reward them by placing them higher in searches.
If you found these tips useful, you might want to check out previous tip collections. Here are some links to previous posts: