One of the biggest challenges for any writer is making sure that your work is being read. This, of course, also counts for blog writing. Yes, blogging is a great tool for SEO (search engine optimisation) in general and will as a matter of course bring more traffic to your website. But what good is all that content, if nobody reads it. People will only respond to our calls to action, if they read our material first. So, what can you do to ensure that people read your blog posts? Write attention grabbing headlines!
I understand, that this is easier said than done. But as I’m here to help, I thought it would be useful to show you how you can create headlines that will make people read on. It is a fact that on average only 20% of people will read on after they read your headline. But you can increase this percentage dramatically if your titles are interesting, thought-provoking or even fascinating.
Step 1 – Condense your content into one sentence
You want to give your readers a bit of a preview of what’s to come. So how can you put your content into one sentence? What are you explaining? What are you giving an overview of? A headline should be short and to the point. Google cuts of your title after 70 characters so make sure you stay below that count. My headline for this article is 57 characters long (including spaces) so you can see it doesn’t have to be super short. The recommended length is between 10 and 12 words, so my headline of 10 words is hitting just the sweet spot.
Step 2 – Use (at least) one of the secret ingredients
There are several ingredients that work a bit of headline magic when it comes to attention grabbing potential. These are numbers, “how to” and interesting adjectives. I’ve managed to add all 3 into my headline but try to work in at least one of them.
- Are you giving tips or steps? Count them and add the number into your headline.
- Is your blog post an explanation or a tutorial of some sort? Use “how to” and make people want to learn more.
- As the expert in your subject you are excited about it. Make your readers are excited about it, too. Use adjectives that spark interest.
Step 3 – Review to make sure your attention grabbing headline would convince you to read on
Once you have crafted your headline, reread it and look at it from your reader’s point of view. Would it make you read on, if you were your ideal client? Put yourself in their shoes. Especially when you start out, get some people’s feedback. Come up with a few options and find out which one is the most popular. You can use social media, networking events, or simply ask friends or family if they’re willing to help.
Over to you
Now that you have your recipe, put it into action for your next blog post. I’m happy to give you feedback if you want to try out some attention grabbing headlines. Simply put your options in the comments.
If you want to learn more about his topic and blogging for business in general, why not get in touch (firstname.lastname@example.org). I provide 1-2-1 training as well as an online course – check out Business Blogging Made Easy.