You have figured out that blogging is important for your business and how to do it. Now comes the question how to get readers to your blog. You don’t want your blog to be a big black hole or a ghost town where the only thing passing by is the odd tumble weed. You want your blog to be a thriving community where you educate and entertain your readers and engagement happens. All this is down to blog marketing. This article will give you an overview of options that you can pick from.
One of the best places to talk about your blog is Social Media. Whether your platform of choice is Facebook, Twitter, LinkedIn or Instagram, or whether you have a combination of several of them, use your existing following to spread the word about every new blog post. Providing original content like this will also increase your following on those platforms so it’s basically a win-win scenario.
You can also email your list and let them know whenever a new article has been published, supplying them with a link to the blog post at the same time. This gives you a good reason to stay in touch with your list and also provides them with interesting content. Your new article might just be what they have been looking for to take them from being a contact on your list to a new (or repeat) customer. The beauty of Email Marketing is that you can track clicks, so you can see who clicked to read the article you have been telling them about. If that person then suddenly buys from you, you can attribute the sale directly to your blogging efforts.
Another way for blog marketing is to create a section on the homepage of your website where the latest blogs are featured with an excerpt, maybe even with an image. This will provide new visitors to your website with a link to your blog and makes them aware that interesting information is only a click away. This can improve your SEO (Search Engine Optimisation) as you will hold visitors on your website for longer, which Google, Bing & Co really appreciate. Speak to your web designer about installing such a section.
You can also making new audiences aware of your blog by commenting on other blogs. You have to be very subtle with this technique, don’t be too pushy or salesy. Leaving comments on other blogs should always be done respectfully and in context with the blog post you are visiting. You are on someone else’s property, in their house so to speak. You want to make a real contribution to their article. In passing you could mention that you have written an article which deals with a similar subject or supplies a different viewpoint. There is usually an opportunity to add a link, which should always be the link to your blog page. Most blogs will also have the option to sign in with an avatar service, such as Gravatar. This lets you choose an image that follows you wherever you leave a comment; some services automatically add a link to your latest blog post whenever you leave a comment.
As you can see, there are many ways to market your blog. Choose the combination that works best for you. There are no hard and fast rules. You have to find out what works best for you, your blog and your style.
If you have any questions regarding blog marketing, please leave a comment. Thank you!