When you write your blog posts it can be very tempting to go over your text again and again to make it’s perfect. It can take hours or even days to make sure that you have included every little bit of your research, mentioned every fact and looked at the issue from all sides. If you treat every blog post this way, you are either giving up blogging because it takes up too much time or you are not getting anything else done. So, stop it! Now!!
Let me reassure you – your business blog post doesn’t have to be perfect. If you find that you missed out a few bits, don’t worry. You can create another blog post the following week, and link the two together. Most people who read online don’t want to read thousands of words anyway, they’d rather read several shorter posts.
You do, however, have to be finicky about spelling and grammar. Make sure that you use a good spell checker as well as proof read your work. Here’s a suggested way of working. It’s the process I follow with all my blog posts.
Unless the content of my blog post is 100% in my head, I will do some research. I google my topic and see what others are saying about the subject. This is useful to check some facts, as well as making sure I don’t write exactly what others have written already. I like to be original.
2. Writing your blog post
Next, I write the whole post in one. There is no stopping for editing or moving things about, that comes with the next step. You can only get into the flow if you put your mental red pen aside and get everything from your head onto paper (or in my case into Word). Yes, I do admit, when something gets red underlined by the spell checker, I’ll go back straight away and fix it, but otherwise I just press on. I want to get to the finish line.
3. First edit
Now is the time to read through your work and see if it all flows and makes sense. Sometimes our minds go off on a tangent while we write and we need to make sure the reader can easily follow our train of thought. This is also the time when you check your spelling and grammar as your spellcheck software doesn’t pick up everything.
4. Second edit
In this phase I tend to make sure the article is search engine optimised. I pick a keyword that fits well with the blog post and insert it in all the right places. I also add sub headings and break up paragraphs or sentences that are too long. It’s all about making it easy for the reader. Now that the article is finished, I choose a headline. After a final check it’s ready for the last phase.
Once the text is ready, I copy/paste all the text into WordPress and assign a category and some tags. I check that my search engine optimisation is in the green (I use Yoast SEO which has a traffic lights system). Finally, I add the blog graphic and after a quick preview it’s time to hit the Publish button. Done.
As you can see, there is not an endless back and forth between research and writing. And the editing process is also pretty straight forward. As a business owner I simply don’t have the time to spend endless hours on my blog. And if I spent hours or even days on my clients’ blog posts, they wouldn’t be able to afford the rates I’d have to charge to make it worth my while.
Over to you
If after reading this you still find that you need to spend hours on each blog post, it might be an idea to outsource this kind of work. Get in touch to see if I can help you with this task and free up your time for activities you’d much rather do. You can email me at firstname.lastname@example.org