One of the questions I get asked a lot is how long a blog post should be. This is a similar question to “how long is a piece of string?” really – but there are some theories and some good practices about blog post length.
First of all, it is important to know that Google will only recognise a page and rank it as such, if it has a minimum word count of 300 words. So if you want your target audience to find your article on Google (and who doesn’t) it is definitely good advice to stay above the 300-word minimum.
Is there an ideal blog post length?
The answer, in my opinion, is: not really. If you can put all your information across in just over 300 words, then that is your ideal length. Anything else would probably be leading to you waffling on and filling the blog post with hot air. Nobody would want to read that!
If you are talking about a more complex topic, however, and you simply need more words to explain yourself or to tell the story, then your ideal length will be more. Social Media Examiner, one of the top social media blogs, regularly has blog posts that are over 1000 words long and their readership is growing daily. They provide in-depth explanations and how-to articles of very high quality. They have also found that their longer articles perform even better than their shorter articles. For them, long form blog posts (over 1000 words) simply work.
The articles on my blog usually fall somewhere in the middle as do the posts I write for my clients. I normally aim to stay roughly within the 400 to 600 words zone – for me this usually the ideal amount of content to get my point across with no waffle. I have also written longer posts when the topic required it, but these are rather rare.
There is a lot of talk about the average human attention span. People worry that unless their blog posts are super short, they won’t get read. This is simply not true. If you have something important to say and your content is well written, you will keep your reader’s attention no matter how long your post is. People still read books, both in hard copy and on e-readers, so the myth that everything has be said in only a few words and be able to be consumed within a few seconds, is just that – a myth.
Over to you …
If you are already blogging, have you found that a particular blog post length works well for your audience? And if you are a blog reader, do you have any preference for how long posts should be? Please leave a comment and share your experience.