Blogging for authors: is it for you?

If you are an author and you’ve ever wondered whether you should be blogging, then read on. This is the article for you. In my post below, I’ll explain why it is a great idea to be blogging if you are an author and give you some useful pointers on what to watch out for.

First of all, yes, you should be blogging! Whether your passion is fiction or non-fiction, whether you’re already published or still working on your first book, it doesn’t really matter. Blogging can help you on so many different levels.

Blogging is a great way to build your platform and develop your audience. It is a really good marketing tool that will help you to sell more books and to find a wider circle of readers. Writing a blog gives you more practice with the actual process of writing, as blog writing is quite different from writing for the printed page. This makes you a more versatile writer. Above all, and super important nowadays, blogging gets your name out there onto the web, making it that much easier for people to find you and your books online.

Important to note

To get maximum benefit from blogging in terms of SEO and increased web traffic, make sure that it is hosted right there on your author page, rather than on another blogging platform. If you don’t yet have a site, now is a good time to get one. I recommend WordPress as a platform, as it is really user friendly and it makes blogging super easy.

What could you write about?

Maybe you find it easy to write blog posts. Writing is your thing, after all!  If you do hit that dreaded “writers’ block”, here are some simple ideas to get you started:

Fiction Writers

  • What inspires you?
  • Bits of research that didn’t make it into the book.
  • Why did you kill off a certain character (or why didn’t you)?
  • How did you come up with the setting for your book?
  • Books you enjoy to read (book reviews could be a recurring theme).
  • Alternative endings you might have considered.
  • More background information on certain characters and what motivates them.

Non-fiction writers

  • Tips and advice about your specialist topic (from your book or beyond).
  • What got you into your specialty?
  • Background information (that didn’t make it into the book).
  • Additional reading on your subject (book reviews, same as fiction writers).
  • More research you decided not to include (and why).
  • Interviews with experts from similar or related fields.
  • Case studies – how your expertise has helped people?

So there’s a few suggestions for you – only guidelines of course and hardly exhaustive. Write about pretty much anything that you feel is relevant to your target audience (obviously you’ll need to think about who they are!) What would they be interested in? What would make them buy the book you’ve written or your next one that you are about to publish? Put yourself in their shoes.

A final word of warning

In order to build up a loyal audience and to get any kind of traction with the medium of blogging, you have to be consistent. And I’m talking about being consistent across the board – post regularly and keep to your topic. If you only write a couple of posts and then abandon the lot for a few months, you cannot expect great results. Similarly, if you post randomly about anything and everything that pops into your head, you’re also not going to create a loyal following. Focus on what people that read your books would be interested in. Blogging for authors, like for everyone else, is a commitment, but definitely worth it.

Over to you

If you are an author and you’re already blogging, please share a link to your blog in the comments – I’d love to have a look. And it will help you to build up links that point to your website (another useful thing for your search engine optimisation).

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This is only one of the many strategies I teach when working with my blogging clients.
If you want to learn more about what I do, please click here.
Categories: Blog and Blogging.
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