There are many reasons why it is a great idea for graphic designers to be blogging. Here are my top 3 reasons why blogging for graphic designers is more than just a nice-to-have.
You gain knowledge and improve skills
When you start to blog, not only will you improve your writing skills (never a bad idea), you will also learn more about web design in the process. You can, in turn, use these skills in your work, by writing better client briefs and helping clients who come to you with design issues around their websites.
Increase your personal brand
As a graphic designer you have your very own style. You have a way of visually expressing yourself that is unique to you. Through blogging, you can increase the impact of this particular style, talk about what inspires you and why you work the way you do. All this is part of your personal brand and blogging is a great way to share this with the wider world.
Improve your design business
When someone tries to find out more about you as a designer and how you work with clients, they will want to look you up on Google. You can control what they see by putting out great content that ranks well with search engines. Blogging is an excellent way to do this – it means that you have relevant content live, right there on the blog page of your website. (Don’t even think about blogging anywhere else!) You can talk about customer success stories and share testimonials within your blog posts, anything that lets potential clients know how amazing your design capabilities are.
Let’s move on to the ‘how’ part. Here are a few steps that will help you get started:
Do some research
You don’t want to write exactly what everyone else is writing about. For that reason, you need to do a bit of research. Find out what others are saying and how they are saying it. Decide on your niche and find your own unique way to express yourself, not just graphically but also through blogging. Put your personal brand into your blog.
Connect with other graphic designers through social media
As there will always be occasions when you want to collaborate with someone on a larger project, get to know others in your industry through social media. This opens up the whole globe for you. You are no longer restricted to a few local networking groups (which I also recommend, just not exclusively).
Once you have made those connections, share each other’s blog posts to give both of you a wider reach.
Market your blog as a valuable resource
This can also be done quite easily through social media. Make sure you give every post the attention it deserves by talking about and linking to it through all your social media channels. You have probably worked out which channels work best for you. For graphic designers I recommend LinkedIn (the most professional of all) as well as Instagram and Pinterest (as they are both image based). Whether Facebook and/or Twitter work, you have to find out for yourself. Some graphic designers find them useful, others not so much.
If you need a bit of inspiration and want to know what’s out there, do a Google search on design blogs or have a look at this list of 100 Design Blogs that I found on my travels through the internet.
Over to you
Now that you know why you should be blogging as a graphic designer, you just have to make the decision to get started. If you need help, I provide blogging training to business owners who want to make the most of blogging as a powerful marketing tool. Why not get in touch via firstname.lastname@example.org and we can set up an informal chat. Or you could have a look at my About page, if you want to get to know me from afar first. 😉