Just as many industries, jewellery making is a competitive industry. You have to stand out from the crowd to make your business successful. A good way to achieve this is to drive traffic to your website through blogging. Blogging for jewellers is a low cost, high impact marketing method for your jewellery business.
The main challenge you might worry about is not coming up with enough content ideas to sustain a regular blog. Don’t worry, I’ve got you covered. Here is a list of ideas that will spawn many ideas of your own, I’m sure.
You don’t need to blog more than once a week, but I recommend that you at least blog once a month. Think about who you’re writing for. Who do you want to attract to your website? This is your audience who your blog posts are aimed for. I’m taking a wild guess here, but I would think you want more lovely clients who buy and appreciate your jewellery, right? So, let’s think what they would be interested in.
10 Blogging ideas for jewellers
- What inspires you (in general but also for particular pieces)
- How to clean certain items or materials
- Ideas for bridal jewellery
- Meaning of stones and crystals
- How to measure jewellery so they receive the right size
- Jewellery for children
- Jewellery for men
- Customer feedback (make sure you have permission to share online) and the story behind it
- What do celebrities wear
- Jewellery throughout history
These are just a few ideas that can all lead to several blog posts each. Over time you’ll find your own voice and style and what you enjoy writing about.
The main thing is that your blog is right there on your website to give you all the benefits of blogging, such as a huge lift for your search engine optimisation (SEO). Also, share each blog post on social media, to give your website that extra traffic boost.
Over to you
Once you’ve started blogging, make sure you stick with it and blog regularly to see the most benefit. Blogging is a long-term strategy and takes a bit of patience but will definitely pay off in the long run. You just have to stick with it.
If you need help getting started, why don’t you sign up to my weekly newsletter? In addition to weekly blogging tips and advice , you will also receive my 10 Step Guide to setting up your business blog.