Running a business is not for the faint hearted. But it’s also hugely rewarding and can give you the lifestyle you’ve always wanted. As a nutritionist, there are many different avenues you can take, be that an online business or one-to-one or group advice and training. But all these options have something in common. You will need a website for your business to take off. Even if you only ever see your clients in person, they will want to check you out before working with you. This is nowadays done online. And the more traffic comes to your website, the more potential clients will be introduced to your business. Blogging for nutritionists can help you achieve this.
If you’re a nutritionist, blogging is a brilliant way to let people know that you’re open for business. Social media is, of course, important, too, but only through blogging can your business really grow. Having a blog on your website gives you such a wide range of advantages over fellow nutritionists who don’t blog.
First up the reasons any business should be blogging:
- It’s putting your Search Engine Optimisation (SEO) on speed. The three main elements of SEO are relevant content, regular updates, and backlinks, and blogging provides all three. With a weekly (regular) blog about your particular topic (relevance) you encourage others interested in your industry to link back to your website (backlinks) to read more about nutrition.
- A blog is also a really good way to show your expertise. Every week you talk about your topic in a knowledgeable way. This builds your Know-Like-Trust factor that is important to get more business. Most people will prefer to buy from business they know, like and trust.
- And you can use blogging for list building. You can offer content upgrades that are only available as a bonus if the reader signs up to your newsletter.
But as a nutritionist you have even more good reasons to start a blog
- A well-run blog can give you additional income if you partner with other businesses such as companies selling supplements, food deliveries, etc. in the form of affiliate income. This is usually done in the form of links on your website and you get a commission every time someone clicks and/or buys from your affiliate partner using your links.
- You can connect with complementary businesses in your industry (therapists, health coaches, fitness coaches, etc.) and guest blog for each other. This increases your audience by sharing each other’s.
Blogging for nutritionists – what can you write about
This is probably one of the questions I get asked the most. “What would I write about in a blog?” In addition to sharing your wisdom in bite sized chunks, here are some topic ideas specifically curated for nutritionists:
- Review nutrition books
- Review cook books
- Talk about connections between illnesses and diet
- Inform about vitamins and minerals (think how many there are – that’s one blog post each)
- Share recipes
- Talk about whether you’re pro or against certain supplements
- Discuss complementary therapies
A couple more tips
It’s important to write regularly. Blogging is a commitment, a) to your audience and b) for the benefit of your SEO.
Don’t worry about sharing too much. People who are only after free stuff would never use your services anyway, but they will still share your content. You never know, some of their friends might become your clients. And for people who are interested in your services, they’ll be impressed by your knowledge and think along the lines of “If their free stuff is this good, how amazing is their paid stuff going to be?”
Over to you
If you need help starting your blog, why not get in touch? I provide business blogging training on a 1-2-1 basis as well as my online course Business Blogging Made Easy. You can email me at firstname.lastname@example.org if you have any questions or to set up a chat to see how I can help. I’m looking forward to meeting you! 😊