Throughout my nearly 10 years in business I have hardly come across a more enthusiastic and passionate bunch of business owners than holistic practitioners. They are passionate, idealistic and deeply believe in what they do. So why don’t we know more about them? One reason is that even though they’re great at what they do and love talking about it and sharing their knowledge with the world, not many of them are blogging. So today I’d like to invite all of you who fall into this group to consider blogging for your business. And here’s why.
Blogging can put you on the map and get you more clients
If you’re wondering what the best way is for your website to gain more traffic, then you’ve found your answer – it’s blogging. Every time you write a blog post, you add a page of relevant content to your website. This makes it easier for folk to find you online. Potential clients will enter search terms that will bring up relevant content, and the more you provide, the easier it is for them to find you.
Blogging also gives you major SEO (search engine optimisation) brownie points. Google & Co are looking for websites that are updated regularly with relevant content and rank them highly. And blogging does exactly that. Just make sure that you blog right there, on your website – don’t use one of the free blogging platforms or you won’t be able to benefit in this way.
Strengthen your expertise as holistic practitioners
If you are an expert in your field, let the world know. Share your tips and advice and how your particular gift can help people. Let people know how the techniques you apply have helped others so that potential clients can see the benefits and how you could help them.
Maybe you specialise in several techniques and are unique in making these techniques work in unison. Again, let folks know about it.
When writing about your topic, you might do some more research and as you do so, gather an even greater knowledge about your subject. This way, blogging can even help you to progress further in your area of expertise. And as you’re sharing these findings with the world you help even more people. If that isn’t a win-win?
Share what it ACTUALLY is that you do and who you can help
A lot of holistic practices need explanations for a wider audience. Not many people know what a kinesiologist does or how aromatherapy or reiki work. But as you explain how your particular technique works and what kinds of people with which types of issues you can help, you help people to see how they could benefit from what you have to offer.
Give you loads to talk about on Social Media
Depending on the amount of research you (need to) do, writing a blog post can take anything from ½ hour to a couple of hours. You can make even more use of this investment of your time by reusing and re-purposing your content on social media. You could create a short video about the same topic. Every blog post will give you content for several social media updates. Make sure, though, that whenever you re-purpose, you link back to the original article. This drives the traffic back to your website.
Share why you do what you do
Nothing connects people more than finding out about someone’s motivation. What made you decide to become a holistic practitioner? Was it a personal experience with the technique or maybe a loved one had great experience with it? Whatever the reason, your story is interesting and people want to know and learn more about what got you onto this path.
There is a phrase in marketing that people buy from people who they know like and trust. And finding out more about what makes someone tick will go a long way towards liking and trusting them.
Over to you
These reasons are hopefully enough to show you how important blogging is for holistic practitioners like yourself. It’s less of a nice-to-have, but more of a must-have these days. This is especially true, if you want to get clients through your website.
If you still think you wouldn’t have enough to say to fill a regular blog (I recommend weekly blogging), don’t know where to start or if you don’t think you’re “techy” enough, then please get in touch. I help business owners get more clients and grow their business through the power of blogging. I love working with holistic practitioners for the reasons I mentioned at the beginning of this post. And let’s be honest, who wouldn’t want to work with passionate and enthusiastic people?
If you would like to learn all the ins and outs of blogging for your business so that you can make the most out of this powerful marketing tool, please get in touch. Email me at firstname.lastname@example.org and we’ll schedule a chat to find out if I’m the right person to help you achieve your business goals. If you’re local (around Nottingham in the UK) we’ll have a coffee; if you’re further afield we’ll make our own coffees and chat via Skype or telephone.
And if you have found this article useful, please share it on Social Media with your tribe.