As a coach, you’re in the business of making people’s lives better. Whether that’s as a business coach or a life coach or even a health coach, you’re helping people to improve things that are not quite working the way they should. Adding a blog to your website is a great way to increase awareness of what you do. Coaches can benefit from blogging in a variety of ways.
If you’re running a coaching business, it is essential that people know you are good at what you do, that you are an expert in your field and that you can help people achieve their goals. You can let people find out about all your expertise through blogging.
In addition, creating regular content right there on your website will increase your web traffic, as it is an excellent tool to improve your search engine optimisation (SEO). It is incredibly difficult to rank well in the search engines without creating regular and relevant new content on your website; blogging solves this issue.
Attracting people to your website is only the first step to converting them to become your client. Hardly anyone is going to sign up for a coaching program after reading only one article. It’s not impossible, but it’s unlikely. People usually need 6 to 7 touch points before converting into a client. These touch points can be blog articles, social media posts, newsletters, YouTube videos etc. Make a good first impression with a strong blog post and an engaging call to action, one that gets people to connect with you on social media or sign up for your newsletter, and you are well on your way. It will still take a little time, but you have started the process.
What can coaches write about?
So, now all we need to cover is What makes a good blog post for a coach? There are many topics that lend themselves to blogging when it comes to coaching. Here is a small selection to get you started:
- What problems do your ideal clients have? You can cover each of these in a separate blog post.
- Do you know techniques that your ideal clients could use by themselves? These should be self-help techniques that make a difference, however small. If you get people to follow your advice, you will have a gained brownie points with potential clients even before they hire you. And it makes it more likely that they will.
- Talk about your passion for coaching and why you became a coach in the first place. People like a good story.
- Talking about stories – can you share client success stories? You can talk about what you did and how you did it, how you helped your client to transform. It’s selling your services without being salesy.
- As a coach, you’re full of lots of tips and advice. Share this in the form of “how to” blog posts.
- Have you read a book that has really helped you and/or your clients? Review it in a blog post.
As you can see, blogging is about more than giving free advice on your website, although that is part of it. It is also about creating interesting content on a regular basis that is helpful, entertaining and informative.
How to organise your coaching blog
Keep to a schedule (weekly, twice a month but at the very least, monthly). Ideally, create a blog schedule that specifies when are you going to write about a topics, often called an “editorial calendar”. This is a great way to avoid writer’s block. If you sit down knowing what you’re going to write about, you’re already half way there.
Over to you
Are you a coach who is not blogging yet? Start today. Gather some blog ideas (you can use the ideas above as a starting point) and write your first article today.
My name is Isi Dixon and I help small business owners, like coaches, grow their businesses through the power of blogging. I provide training that helps business owners get started on their blogging journey, or support to those of you who are already blogging to help you to improve your business blogging skills. Get in touch by emailing me at firstname.lastname@example.org and we can arrange an informal phone or Skype call to demonstrate how blogging can help you to achieve your business goals.