Even though relevant content is king when it comes to Search Engine Optimisation (SEO), keywords are still very important. Here's why and how to use them.
"I already have a website, why do I need a blog?" "I'm not sure I should bother with a blog, I already do Social Media."
These are only a couple statements I often hear from people, there are many more along those lines. Business people often don't understand the value of a blog, especially a blog that is attached to your website.
Once you have decided that blogging is one of the ways you want to reach your audience and drive traffic to your website, you are probably at the stage where you need to decide what to blog about. You don't just want to blog about the same thing week in, week out, you want to mix it up a little. So here are some ideas of how to structure your blog posts and make it easier for yourself to come up with blogging ideas.