Let's be honest. The reason most of us have a website is to make money. We want to transform visitors who just browse the site into loyal followers and eventually paying clients. But how can you do that when your product is not an impulse buy or if you're offering a service? How can you stay in touch with people who visit your site if you have no idea who they are?
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SEO is a bit of a moving target but if you keep a few basics right, your potential customers are going to find you when they look for your products and services.
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"I already have a website, why do I need a blog?" "I'm not sure I should bother with a blog, I already do Social Media."
These are only a couple statements I often hear from people, there are many more along those lines. Business people often don't understand the value of a blog, especially a blog that is attached to your website.
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I often get asked by business clients who are new to Twitter “What do I do on Twitter? What shall I tweet?” The basic, most straight forward answer is: whatever you think people will find interesting and you can convey a meaningful message in 140 characters or less. Twitter content doesn't have to be rocket science.
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Once you have decided that blogging is one of the ways you want to reach your audience and drive traffic to your website, you are probably at the stage where you need to decide what to blog about. You don't just want to blog about the same thing week in, week out, you want to mix it up a little. So here are some ideas of how to structure your blog posts and make it easier for yourself to come up with blogging ideas.
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Pinterest is a great Social Media tool. You can spend ages on it looking at lovely things, it's very visual and there are pins (images) for any interest. But it's not just attractive to look at, it's also very effective as a business marketing tool.
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Now that I've finally sorted out how to create 2 blogs on one website I'm ready for a new blogging adventure - all about online marketing. There will be posts about how to make the most of Social Media, things to consider when creating e-newsletters, blogging tips and tricks as well as information on SEO.
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