When you first start out on a new Social Media platform it is easy to just want to start. Now. Don't bother with all the setting up. But to run a successful Social Media campaign you need to get the basics right. This is true for Twitter, just like for any other platform.
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I often get asked by business clients who are new to Twitter “What do I do on Twitter? What shall I tweet?” The basic, most straight forward answer is: whatever you think people will find interesting and you can convey a meaningful message in 140 characters or less. Twitter content doesn't have to be rocket science.
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