There are different strategies you can employ to increase your chances for more Twitter engagement. Twitter engagement is not a given. Just because you post doesn't mean people will favourite, re-tweet and click your links. You have to give them a good reason to do so.
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Twitter is a great social media platform, very vibrant, fast moving and full of people who want to engage. And yes, there are also lots of people hoping that their content will get shared and interacted with, but it has become a bit of an art form to achieve this. There are two things you need to do.
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Creating new content can be challenging, especially when you’ve written for a while and you think you’ve covered everything already. But fear not, there is a source of content that’s constantly changing, constantly updating, supplying you with a never ending source of new ideas.
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Once you have a good idea what you would like to tweet about there comes the time when you need to decide on your tweeting schedule. You need to decide how often you want to tweet as well as when, as in what time of day and which days .
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One of the main reasons for a business to start using Twitter is to reach their potential clients. If you want to do that you need to do some research. First of all, you need to find out who your ideal potential clients are, of course, who you want to reach. Once you have identified your ideal client profile you want to discover how to reach them.
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You have probably been tweeting for a while and would like to analyse your Twitter activities. For instance: Ever wondered which hashtags you use most? Or how about which of your tweets were favourited the most?
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Twitter is a great tool in your social media toolbox. It is a good instrument for achieving certain goals, not so good for others. At the end of this blog post you will have a better idea which goals to set if you want to use Twitter as a business tool.
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