Content marketing has been a buzzword for a while and with good reason. Not only does it provide material for your day-to-day marketing such as your social media and your email marketing. Blogging in particular is a great long-term asset for your business.
Blogging, in particular, is a great provider of long term content. In general, you write about your subject in a knowledgeable way, offering tips and advice that have long term value. Yes, every now and again you’ll add some newsworthy insights that will be out of date after a few months or years, but mostly you are going to produce “evergreen” content, copy that you can repurpose and reuse over and over again. It can be a source of continued traffic for years to come.
How to reuse older posts in your content marketing long-term
We should all be sharing our new posts as soon as they are written. The secret is to also keep sharing older still relevant posts on a regular basis. Not only does this give you content for your social media and email marketing efforts, it also keeps driving traffic to relevant content on your website. This makes your blog posts work harder.
It’s easy to fall into the trap of assuming all your social media followers will have read all of your posts already. Social media algorithms mean that only a relatively small percentage of your followers will be shown your content. Only some of them will have the time to click to your post, even if they are interested. Your post also might not be of interest at the time you write it, but six months down the line, it might be just what some of your audience are looking for.
You can manually pick different articles to reshare, or you can use automated systems such as Social Jukebox (affiliate link) to share and reshare your existing content. Social Jukebox will let you collate posts into a library. The content then gets shared to your social media platform of choice according to your desired schedule. In addition, the customer service is fantastic. And it’s great value at less than £10 per month ($12.99) for the basic package which is enough for most small businesses. I definitely recommend them whole-heartedly, which is why the link is an affiliate link. This means I get a small percentage of their revenue should you decide to sign up for it.
Over to you
Are you resharing existing blog posts to maximise your content marketing efforts? If not, start doing so now, you can only benefit from it.
This is only one of the many techniques I share with my clients when they go through my blogging training. If you believe you would benefit from learning more about blogging as a powerful marketing tool, why not check what others are saying about my blogging training?