When you share your blog post on Social Media, you can of course simply take the title (which should be optimised for “clickability”), add the link to the post and maybe add a hashtag or two. That can get a bit boring after a while, particularly if you share blogs on a regular basis.
Here are some ways you can mix things up a little and make your social sharing updates more interesting.
You always need the link and, depending on the Social Media channel, the hashtags, but you can make the intro section a lot more exciting by using one of the ideas below. Give people a really good reason to click through to your article.
Use a quote from the article when you share your blog post
Your blog is (hopefully) full of insights and wisdom, so why not give people a sneak preview of the kind of content you are sharing. This can be in the form of a word-for-word quote or a thought or insight that you think is worth highlighting. You don’t want to give the whole game away, of course, you still want people to click the link and find out more.
Ask a question the blog post answers
Formulate the main topic of the blog into a question or find a question that is clearly answered in your article. You create more interest this way, as people will want to know the answer to the question. They will find out by clicking through to the blog.
If the post offers an opt-in freebie, invite your followers to download it
Some of us create an accompanying document to our blog posts that is only available if the reader opts in with their email address. This is an excellent technique for list building, so why not take it one step further. Let your readers know about the document you are sharing, make it sound really desirable and give them the link to where they can find it. After all, you really want to collect as many leads as possible and your Social Media followers have already shown an interest in what you do by being your followers.
Ideas for freebie documents you could add to your blog posts:
- Cheat sheet
- Swipe file
- Resource list
These are only a few ideas, of course, but you get the idea. Once you have created one of these documents, you can then use them over and over, as a resource whenever you write about a similar topic or by placing them in a prominent position on your website for capturing leads. But that is a whole other blog post.
Over to you
Mixing it up when you share your blog posts is particularly a good idea once you start re-promoting older articles. Good content is good content and, as long as it is still accurate and relevant, recycling existing articles that you have written in the past is a good part of any online marketing strategy After all, you’ve put all the effort into writing your copy, you might as well get as much mileage out of it as you can. Creating different ways to present your content means that you can always make it look fresh.
Other than the ideas mentioned above, have you come across creative ideas on Social Media that invite people to click through? Why not share it in the comments?