When you sit down to write a blog post you want to get into the flow. And there’s not much that can stop that flow more than constantly editing your writing. This does not mean that you shouldn’t edit your writing, but do it when you’re done. And here’s how.
How to edit your writing – best practice
The best strategy is to finish your writing first. Get it all out of your head and onto the page. Some people work best handwriting it onto paper, others type straight into the computer. Do what works best for you, but get all the content down in one. Once it’s all typed up, you’re ready for the editing stage.
When you have done that, it’s time to read through it and start correcting any errors that immediately stand out. Look out for:
- Spelling and grammar mistakes
- Is all the punctuation correct?
- Sentences that go on and on – break them down into smaller sentences
- Paragraphs that are too long – find ways to break them up
- Sections that you might want to turn into bulleted or numbered lists rather than one long paragraph of examples
- Sections that might want sub headings
- Is everything in the right order and the articles flows well from one point to the next?
- Have you included all the links you intended to?
- Have you included your SEO keywords in all the right places (you need to optimise every blog article for a different word or phrase that people might be looking for on the internet)
If you considered all those things while you’re writing you would never get anything down on the page. You would get bogged down in the technical minutiae of the article, rather than making your point. And that’s not want you want.
I always write my articles in Word first and create a draft version. Then I go in and correct any errors. Sometimes small sections need to be rewritten. They made sense in my head but when I read them on the page, I realise that I haven’t expressed myself as well I could. Finally I look through my text and find the best keyword phrase that fits well with the article and that people might be searching for online. Usually some elements need to be rewritten to include said keyword or phrase.
Finally, I decide on a suitable headline. This always comes last, as it’s much easier to find a good headline for an existing article, than trying to shoehorn a whole article into a headline.
Only when all this is done, I go over to WordPress and copy/paste the whole article in, upload my blog graphic, and add category and tags. I double check with my SEO plug-in (I use Yoast SEO) that I have covered all my bases around my search engine optimisation. When all is in the green, I hit publish. Done.
Over to you
What is your strategy when you come to edit your writing? Leave a comment to share your best practices.
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This is only one of the many strategies I teach when working with my blogging clients.
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