When starting out with your business blog, you’ll want to decide what kind of language you are going to use in your blog posts. Are your articles going to be of a formal nature, or will you write in a more friendly, chatty nature? Your blogging language is simply the way you’re writing.
How to decide on your blogging language
This decision depends mostly on your business and your general style. If your business is very formal, such as a law firm or maybe accountants, you might want to keep if formal. If, on the other hand, your business is cake making or health and beauty you might choose a more relaxed language. But there are no hard and fast rules for this.
You might be a funky accountant or a make-up artist with a very formal style, it’s up to you. Everything goes when it comes to the type of language you use for your business blog. The only thing I would recommend, be consistent.The language you use for your blog is part of your brand. Click To Tweet
The language you use for your blog is part of your brand. And just like you wouldn’t constantly change the colour of your logo, you don’t want to constantly change how you come across in your blogging. It confuses people. Your audience wants to feel comfortable that you are who you say you are, and changing your blogging language all the time will not allow them to get to know you.
You have probably heard the saying that people like to buy from people who they know, like and trust. Being consistent in your messaging and your language can help that process along.
For more tips about blogging language and blogging style, check out this previous article What is the best blogging style for a business blog.
Over to you
Make a decision about your blogging language early on and stick with it. Unless you completely rebrand your business, stick with your language once you’ve settled on a certain style.
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