The main aims for a blog are to be read and to be interacted with in some way. The first part, to be read, depends on how well you can get traffic to your blog. “Build it and they will come” works only in the rarest of cases. The second part is also a multi faceted art form. There are many elements contributing to an engaged blog audience. Here are the seven most important ones.
1. Writing engaging content
If your content is interesting, relevant to the reader, and written in an easy to read style you have more chances to engage the reader than if you are off topic, boring and write using jargon. Also, make sure your grammar and spelling are perfect; nothing turns readers off more quickly than a blog post riddled with mistakes. It makes people wonder whether your work is similarly flawed, and that is the last impression you want to give as a business professional.
2. Write content that makes readers hungry for more
Leave your readers with the impression that there is more where this came from. Give them hints of what you’re going to blog about in the future as well as lead them back to articles you have already written about. You want them coming back in the future but also going to articles you’ve written in the past.
3. Enable comments to accommodate an engaged blog audience
If you want your audience to engage you have to give them the means to do so and that is to enable comments. If your readers have follow-up questions or want to show you how they are using your tips or even tell you how much they’re enjoying your content, let them engage the easiest way, with comments. Yes, social sharing options are important but they shouldn’t be the only option. Welcome your engaged blog audience with allowing them to comment.
4. Ask for comments
What better way to get comments than to ask for them. Get your readers in the habit of commenting by asking for the comment. This can be in the form of asking questions you’d like answers to, requesting examples of how they’re using your information or simply feedback on the blog content. Make your blog an inviting place to be and share with.
5. Respond to comments
When your audience takes the time to comment it is only polite to answer. You started the dialogue, they’re joining in, now don’t leave them hanging, especially if they’re asking a question.
6. Use Social Media to engage (incl. YouTube)
When you’re posting your articles on Social Media you can also engage your audience. People are used to interacting on Social Media so use these channels to your advantage to get the conversation going. So when you’re linking to your blog posts, ask questions and invite comments.
7. Leave comments on other blogs in your industry
Want comments on your blog? Then be seen as someone who leaves comments yourself. Find other blogs in your industry to engage with, you never know you might even find a potential JV partner this way.
Over to You
Now let’s find out if this works – here’s my question to you: what’s been your experience with asking for comments, what kind of questions work best for you?
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