How to create more social media content using the news

Creating new content can be challenging, especially when you’ve written for a while and you think you’ve covered everything already. But fear not, there is a source of content that’s constantly changing, constantly updating, supplying you with a never ending source of new ideas. The news.

Whether it’s a royal engagement, the budget or some scandal from the world of entertainment, with a little bit of thinking you can almost use any bit of news to your advantage. Of course, you want to make sure it’s tasteful and relevant.

Here are some examples I recently found, where, in my opinion, marketers have got it just right.

Zayn Malik left boy band One Direction

Here’s what Jobsite UK made of it:

Jobsite UK

And here’s how Closer Magazine suggests you deal with the loss of a band member

Closer Magazine

Even Pukka Pies joined in the fun.

Pukka Pies

How about the Jeremy Clarkson story? Here’s how Snickers responded to his major faux pas:


And then there’s politics of course. As it’s that time of the year, the budget is being talked about. Here’s what SunLife Insurance did to increase engagement with a topical subject.

Sun Life

As you can see there are many different ways you can use the news in your content creation. All it needs is a bit of lateral thinking and creativity. Have fun with this!

Over to You

If you liked this article, please click one of the Social Media buttons to the left to share this article on Twitter, Facebook, LinkedIn or Pinterest. Thank you!

Categories: Blog and Twitter.
Notify of
Inline Feedbacks
View all comments