Many business owners believe that blogging is only a suitable tool for services such as coaching or marketing. That couldn’t be further from the truth. Whether you’re selling jewellery, children’s toys or concrete fence posts, a blog can be of enormous benefit to your bottom line. I keep steadfast to my mantra “never be salesy” when it comes to blogging, but that doesn’t mean that blogging can’t help you sell more products.
There are many different ways you can use blogging to sell more products without sounding like a sleazy second-hand car salesman. (Apologies to all honourable second-hand car sales people out there, but it’s just such a wonderful stereo type!)
Here are just 3 ways how you can make blogging work for you
Show how your customers are using your product
Encourage your customers to share how they are using your products. You can use Instagram or Pinterest for this purpose. You could make it a contest. Get in touch with the people who post the best or most unusual submissions to feature them on your blog.
A great example of a company doing this Best Self Co. They sell planners and often feature people’s planner pages on their blog as well as in their email newsletters. Seeing how creative it can be to use their planners helps them sell even more of their great products.
Can your products be used for a totally different purpose?
I’m assuming you have heard of life hacks or product hacks. These are ways you can use products that were originally designed for a specific purpose in a totally new way. One example would be the many uses of bull clips. Here’s the video in case you have never seen it.
One such product is Mane N Tail Horse Shampoo. It was discovered that it’s not only great for horse’s manes but also an excellent shampoo for human hair. The company now markets it for human use as well and has an excellent blog about hair care.
Showcase your products in the best light
If you’re selling products, you are probably investing in professional photography for your product and sales pages. You can take this idea further by giving potential customers ideas on how they can use products (this time as intended).
If you’re selling jewellery, show it off with different outfits for different occasions. Are you selling furniture? Give people design ideas. Ikea does this particularly well on their blog. It’s even entitled Ideas!
How YOU can use your blog to sell more products
As you can see, talking about your products can be done in different ways. None of them should be done with sneaky sales tactics.
A good way to move people over to your sales pages is to include a link in the call to action at the end of the post. Make it obvious, though, tell them where they are clicking through to.
This could be the actual product page, or a page where they can sign up to your newsletter to receive regular emails. Once a customer is on your email list, you can send coupon codes, special offers and invite them to sales previews, etc. Make it worth their while.
Over to you
Are you already using your blog to sell products? What’s working for you, what isn’t? Let’s start a discussion in the comments.
If you’re not yet using blogging in your marketing but would like to start, find out how you can work with me by clicking this link.