You are writing your blog posts, you are sharing them on social media and in your newsletter but you’re still not getting the kind of traffic or the engagement you were hoping for. Have you considered leaving comments on other blogs?
How posting comments on other blogs can help your business
If you’re thinking that leaving a comment on someone else’s blog is only beneficial for them, think again.
Engaging with content on other blogs, especially blogs that have more traffic than your own, gets you seen in the wider world. This raises your profile and people will want to see what you have to say on your blog if your comments are adding value.
You can show your expertise when you leave insightful comments or ask pertinent questions. This will in turn help to build your online presence in the long term.
Finally, by leaving thoughtful comments your brain gets into creation mode which will most likely spark ideas for some new blog posts of your own.
What to avoid when leaving comments on other blogs
- Only leaving 2 or 3 words such as “nice blog”, “great post” or “well written article”.
If you can’t think of something more productive to say, don’t leave a comment at all. Even though the sentiment is positive, you are not contributing anything to the content.
- Leaving excessive links to your website.
You usually get the chance to leave one link in a specified field of the comment section. Don’t add links to numerous other pages of your website. If there’s a good reason for it, you can certainly add one other link, but leave it at that.
- Personally attacking the blogger.
If you disagree with what’s been said, do so in a constructive and polite manner.
- Keyword stuffing your name.
In the name field, simply put your name and/or company name, nothing else. Adding random keywords is simply spammy and unwelcome.
- Commenting without reading the article or any previous comments.
This is another rookie mistake for people who want to achieve their goals too quickly without putting the work in. If you have only read the headline you will most likely miss the point of the article and leave a pointless comment showing ignorance rather than expertise.
How to get it right
- Be helpful.
You can add a point that might have been missed out or give your experience with the subject discussed. You could ask a pertinent question if a point is unclear. Or explain your take on the topic. In one word: contribute.
- Use formatting for easier reading.
If you’re leaving a lengthy comment, make sure you break up your paragraphs. You could maybe include bulleted or numbered lists, if that suits your comment. If the comment box allows formatting, highlight important points with bold or italics, just don’t overdo it, as it can look spammy.
- Be early.
Leaving one of the first few comments will make sure your comment gets seen by more people.
- Get Gravatar.
Sign up for Gravatar, an online service that lets you add a profile picture to your comments. It will work on most WordPress blogs and also on many others.
Over to you
Find relevant blogs for your industry and start leaving comments. Show your expertise not only on your blog but let it shine throughout the world wide web.
Did you find this article useful? Why not start your commenting journey by leaving your impressions, opinions or questions in the comments below.