One of the biggest fears for most bloggers is to run out of blog ideas. That sinking feeling when you sit down to write a blog and … nothing – blank screen – blank page – crickets. I’ve been there, it’s scary. You want to keep to your schedule but the brain simply won’t comply. But there are some strategies you can follow so that this won’t happen to you.
7 Strategies to make sure you don’t run out of blog ideas
- Keep a running list
Using either a notebook (if you prefer paper) or your notes app on your phone, keep a running list of ideas that you update whenever the muse strikes. This running list can be ordered by topic or random, how ever you work best. Just make sure that every idea that pops into your mind is captured.
- Create an editorial calendar
You can use the ideas from your running list (see item 1) or do a proper topic research online or through books relating to your industry. Create a calendar where each day you are intending to blog is filled with one blog idea. Once you get near the end of the calendar make sure you top it up with at least another 3 months’ worth of topic ideas. You don’t want to run out of blog ideas, remember?
- Ask on Twitter
To get a whole host of ideas, social media is a great place for feedback. You can ask your followers on Twitter something like “What is your biggest problem with [your topic]?” and every question that comes in will be another blog idea for you.
- Ask people in FB groups
Do the same in Facebook groups you belong to, especially the networking groups. People are usually more than happy to answer these types of questions. Do this on a regular basis, maybe once a month and keep those running lists and that calendar up-to-date.
- Use blog title generators
In a previous blog post, I introduced you to blog title generators. These online tools are great for idea generation. Even if you don’t want to use these generators for your blog titles, you can use them to great effect for idea creation. They help you to look at your topic from very different angles.
Think about mistakes your potential clients or existing customers are making when it comes to your industry. Each of these could be a fresh blog post or do a round-up of the top 5 or top 10 mistakes.
- Recycle old content
Just because you have written about a topic before doesn’t mean that’s it and you can never write about it again. On the contrary! Chances are very high that only a small portion of your audience reads every single article you ever produce. Sad, right? But, on the upside, that means that you can simply look at your topics from a different angle and start writing. Or, if you have created a blog post containing multiple bullet points, could you write a separate blog post about each of the points? Go deeper into the topic and find new ways to create lots more content.
Over to you
As you can see, there are many ways for you to create a never ending supply of blog posts. This blog post was created, because I, myself, had reached the end of my editorial calendar so I will use all of the above to fill it up again before next week. Which technique will you use first? Or do you have a different way to come up with new topics? Please share in the comments.